For the first year Kerrison mainly observed. He agrees now with Brailsford’s conclusion at the end of that 2010 season that many of the riders simply were not fit enough. “At the end of the year Dave said we focused too much on the peas and not enough on the steak, and I think he was right. We were looking at all the fancy little things — the hundreds and thousands on the cake, but we forgot about the cake.
“One of the things we looked at was the race programme. There’s a requirement to ride all WorldTour races, but let’s take away this approach of going from race to race to race, and in between races you have a couple of days to recover and a couple of days to get ready for the next race. Riders would go through a whole season and never actually train.
“So with quite a few of our riders we stripped the race programme down, so they were getting enough race days, but also enough blocks between race days to get some good training in. We tried to dispel this myth that you have to race to be ready to race.”
An example of this came last year, when Wiggins crashed out of the Tour de France and was preparing for the Vuelta. “We were debating whether he should go and race in Denmark to get some racing in his legs before the Vuelta, but ultimately we decided it would be better to train, and control the training load, than a race where you can’t control the training load.”
‘Control’ is the word that crops up again and again. Some of Kerrison’s innovations are visible — the warm-downs after stages, for example. “It took a while to convince everybody that was something we should do,” he says. But others are less so.
The data that Kerrison collects, which allows him to build his training models and to establish “what it takes to be the best in the world,” is tightly guarded. And the question of whether they would be willing to release it is a difficult one. “We do make some of it public,” says Kerrison, “but our reservation about making our performers’ data public is that we’re trying to develop guys and a team where the guys are all the best in world at the jobs they do.
“And part of our work is developing models to establish what it takes to be the best in the world at every job. By releasing all that data we’re giving it to everyone else. We’ve got nothing to hide, but we don’t want to be doing everyone else’s jobs for them. If we released the training data, they could use it.”
The suspicion that surrounds exceptional performances at the Tour de France, and which has led to Wiggins being quizzed almost daily, is not something Kerrison has encountered in his previous jobs, or not to the same extent, and he struggles to comprehend it.
“To all the people who are suspicious of performance, sport is all about performance, so you have to have more than performance as a basis for your suspicion,” he says. “We can’t be suspicous of everybody who performs without some other reason to be suspicious. I think it’s quite sad.
“We have been open about the process, and we invite everyone to look at the method behind what we do. We’d be losing our competitive advantage if we gave away all the details of that method, but the actual process behind it, we’ve been very open about.”
Kerrison says there are no secrets, and that it is quite simple. Even something as apparently simple as the warm-downs offer a clue. “I think everyone can see,” says Kerrison, “that we’re prepared to do things that other teams aren’t prepared to do.”