No investment , no infrastructure, no interest in cycling. Most of the focus is on mainstream team sports... And then of course there's Djokovic which made many people to start to like tennis. I guess that's what is needed, someone to achieve some very good results to make other people and especially children notice and get interested in cycling. I mean there are Tour de Serbie, Belgrade-Banjaluka but despite all the hilly/mountainous terrain available, these races are always flat because nobody really cares. Not to mention that most of my friends laugh at me because I follow cycling lol. Rajovic is not going to change that but hopefully one day...
Yeah, Rajovic is of course no Roglic or Pogacar.
When I was a kid, nobody in my life really got what I found so great about cycling, either (except my parents). Let's just say that that has changed now.