Have you seen the website in question? (
http://www.lemondindustries.com) The guy who's writing this stuff obviously needs to switch to decaf.
That one website does make prodigious use of Lemond's name and likeness. But he's not conducting any business on it, it's only reason for existing appears to be Lemond-bashing. That and fantacising about his bro-mance with Lance Pharmstrong.
Whois does state that the website is owned by one F H Stinchfield II of Long Lake, Minnesota. And someone of the same name also owns lemondindustries.net, lemondindustries.org, lemondindustries.info, lemondgrail.com and grailcarbon.us, most of which are "parked."
It looks at first blush as if this Stinchfield character's only objective in all this is to vex Lemond. Definitely ...not normal.