I almost couldn't stop laughing, wetting myself that a starting internet reference point for pro bike racing would be F1! Two sports that are difficult to impossible to compare. F1_working hand in hand with builders to get absolutely the most cutting edge, fraction of a second faster products on the track for fans to witness.. Exactly the opposite of UCI.
We should all be laughing at that with research and development for 1... F1 team being greater than entire budget of richest bike race team.
What does Max Verstappen earn? Check out the salary of F1 drivers in 2026 in our current overview.
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That's the driver's salary not the team budget!
If you try and look for parity in fan base, ticket sales, sponsorship money, TV revenue, merchandise revenue, licensing fees, athlete salaries, prize money..
Pro bike racing doesn't move the needle.
Not because they can't, not because there are not great athletes, events, venues.. It's because it's run by people who don't know what they are doing..
If you see other multiple teams, traveling athletic events like golf and tennis..
You have athletes from all over the world, different cultures, languages, home base, similar to cycling were athletes don't participate in every event..
The people issuing towels or picking up trash on the golf course during the events are better organized than anyone at the UCI.
Any issues with uniforms, shoes, tennis shoes, racquets, golf clubs, balls.. Federation have rules and equipment manufacturers, athletes, sponsors avoid almost always looking uncoordinated, uncooperative..
In bike racing if they go months without something.. Weather, equipment, rules, cheating, serious injury or safety concerns, event security, financial security.. Folding franchises or events..
None of this can be blamed on athletes, no responsibility for the level of competition, instead it's all lack of management, lack of vision and expertise.
View: https://m.youtube.com/watch?v=BZMoNI2bgdM&pp=ygUTdG91ciBvZiBoYWluYW4gMjAyNg%3D%3D
100s of millions of possible new race fans, possible paying customers and UCI doesn't have the best product for them to sample.
As they say, it's better not to show up than to show up and disappoint.
NBA and NFL have living proof, real life examples of how customers react to something other than best quality products.. In the US I think if we tried a fourth time to promote the National Cycling League we would find out the same thing.. People don't want knock offs when it comes to pro athletes.
Bike racing is a fantastic product! Shares many things with golf and tennis were consumers can get the exact same equipment that pros use, you can watch a race and ride exactly the same bike, wearing same clothing in a few days. Amazing!