titan_90 said:
If you don't like their advertising then don't buy their products. Why have a thread dissing something you don't like?
Who are you? Rodney King? [Best wuss voice] "Can't we all just get along?" No, we cannot. RDV assures us that the people at Rapha are good guys, keeping it real, and passionate about cycling. Apparently passion only goes one way with him. It is okay for a bunch of image merchants to sell their phoney baloney to the prols because they are passionate, but god forbid if the prols should react negatively to the cynical manipulation. Apparantly that is not passion. That is hate, and we cannot have that.
Of course this same RDV promotes wheels custom built by the hands of a master. Why? In a world where all it takes is a group of advertising majors to slap a cool sounding name on chinese goods and tell people how passionate they are, what value is there in something that is built by experience? Where is the tradition? Where is the pedigree? Where is the authenticity?
Instead we are left with white collar bamboozlers telling us what we have to buy to be who we want to be. There is no authenticity there. It is just image. I am sorry to tell you this, but Andre Agassi retired years ago and long before that he abandoned his "image is everything" motto when he shaved off his remaining hair. Reality should matter.
Rapha, the J. Peterman Cycling Collection, promotes image over reality. The whole company is built on stroking the egos of well heeled schmoes by catering to their fantasies of epic endeavor. Personally, all the "epics" I have had to endure have been the result of me misjudging my fitness, the weather turning against me, mechanicals, bad planning, late starts, and a variety of other screw-ups. I have never set out on a ride with the intention of having an epic. The idea of a preplanned epic, especially when dressed head to toe in Rapha, is comical. It is like two people preplanning a one night stand. It is fake.
I guess the fakery does not bother RDV (unless it is prebuilt wheels) but there are people who dislike the implications of what the world will be like when the last companies standing consist of brand managers selling the same goods manufactured in the same factories but with different labels.