Another team of bike industry sponsors.......
well if me and you that are checking for news EVERY DAY can not get info/pictures/inputs/views/words about a sport and its athletes, how can an external sponsor be even AWARE about the mtb teams and athletes and races even existing?
take the new couple Rissveds-Andreassen. they should be posting every day and get clicks and mentions. he should post a picture every day with his world champ jersey, on his Orbea, riding with her in Andorra, or viceversa, she should post pics every day of her new Canyon while riding around with his world champ boyfriends in snowy Andorra, even getting the tourist board to have them take a picture near every summit panel of all the climbs, and so on and on.
the brands know that the DH side of things get clicks, the VitalMTB forum is full of marketing news and oictures. get the XC athletes to ride with te DH/Enduro boys, get a team presentation of them all together, step up the game.
yet no
zero