OK Rules are rules that is a given, however seeing how rules can be and are often are, "viewed very flexibly" when it suits certain "interested parties"I think the UCI response to the EF ProCycling kits is heavy-handed, short-sighted and frankly ludicrous.
Cycling desperately needs to attract new blood young people, and more money, the professed claims the UCI want to ensure the sport become more "global" starts to ring very hollow when they wade in to grab yet more cash from hard-pressed teams by enforcing things like this.
Especially when demonising kit that is very likely to appeal to the young blood the sport needs to attract (Its not my cup of tea, but I can imagine it would appeal to a large number of young people), yet at the same time the UCI make almost no movement towards addressing racism or diversity in cycling it is actions like this by sanctioning bodies that prove, just how disconnected and remote they remain from the harsh financial realities the teams face and cyclings dire need to appeal to and support young people but like ALL sanctioning bodies (And I have first-hand professional experience of working with some of them) they focus on the low hanging fruit to secure their own control first and foremost.
Cycling desperately needs to attract new blood young people, and more money, the professed claims the UCI want to ensure the sport become more "global" starts to ring very hollow when they wade in to grab yet more cash from hard-pressed teams by enforcing things like this.
Especially when demonising kit that is very likely to appeal to the young blood the sport needs to attract (Its not my cup of tea, but I can imagine it would appeal to a large number of young people), yet at the same time the UCI make almost no movement towards addressing racism or diversity in cycling it is actions like this by sanctioning bodies that prove, just how disconnected and remote they remain from the harsh financial realities the teams face and cyclings dire need to appeal to and support young people but like ALL sanctioning bodies (And I have first-hand professional experience of working with some of them) they focus on the low hanging fruit to secure their own control first and foremost.