I don't think a Swedish or Finnish brand would benefit the team much. There isn't much direct talent there to get in which would benefit the squad rather than diluting it. Especially without a dev team if that happens.
The best thing might be a British sponsor. That fits fairly well temperament wise and language wise, they'd just have to swap to English instead of Norwegian/Danish. Also GB has a fair number of talented pros at the moment so there might actually be a chance of getting a couple who would improve the squad.
Another alternative would be to check out some of the better continental teams from Czechia or Poland etc. which doesn't have a national presence in the PT or WT and the provide a pathway for riders from that country into the PT/WT.
The best thing might be a British sponsor. That fits fairly well temperament wise and language wise, they'd just have to swap to English instead of Norwegian/Danish. Also GB has a fair number of talented pros at the moment so there might actually be a chance of getting a couple who would improve the squad.
Another alternative would be to check out some of the better continental teams from Czechia or Poland etc. which doesn't have a national presence in the PT or WT and the provide a pathway for riders from that country into the PT/WT.
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