What is up with "EPOboost" ads in Velonews magazine?

[Nick C.]

I've seen these for a while. What kind of a bizarro world that a cycling magazine would be running such ads. Though in fairness I don't recall them being a particularly strident or even mocking or spiteful mag regarding dopers. But still it just looks so bad. To actually market something under that name. Sickening.

 

[FitSsikS]

I love it when the manufacturers of these products answer serious questions on their web pages like:

How does it work?

"EPIC-BOAST™ safely stimulates your body’s natural production of the erythropoietin (EPO) hormone to increases the body’s oxygen carrying capacity and has been shown in controlled human clinical studies to significantly increase athletic performance and endurance..."

Which to no ones surprise doesn't actually answer the question.

They also forgot to list the number one reason for taking this or similar 'supplements'.

1) You have waaaay too much money.

 

[SeriousSam]

Why wouldn't you enjoy the thrill of having the oxygen flow through you when you are just leisurely riding?

Remember, PEDs are only wrong to take because it's against the rules.

 

[Afrank]

I can't help but think of the ads as magazine spam. See! Online forums aren't the only ones that have trouble with spam.

 

[Nick C.]

It's such an odd choice of ad to run. But yes it is very spammy.

 

[vedrafjord]

As always, AdBlock Plus is your friend.

 

[quarterpounder]

Though in fairness I don't recall them being a particularly strident or even mocking or spiteful mag regarding dopers.

Actually Velonews played a large part in getting Michael Rasmussen thrown out of the 2007 TDF. Remember their whole Whitney Richards story. Yeah they did their part in riling everyone up. The thought that an "american" might not win that year must have been too much for them.

 

[quarterpounder]

I love it when the manufacturers of these products answer serious questions on their web pages like:

How does it work?

"EPIC-BOAST™ safely stimulates your body’s natural production of the erythropoietin (EPO) hormone to increases the body’s oxygen carrying capacity and has been shown in controlled human clinical studies to significantly increase athletic performance and endurance..."

So if you get caught by the passport you can just say you took some of this stuff right?

 

[ralphbert]

I love it when the manufacturers of these products answer serious questions on their web pages like:

How does it work?

"EPIC-BOAST™ safely stimulates your body’s natural production of the erythropoietin (EPO) hormone to increases the body’s oxygen carrying capacity and has been shown in controlled human clinical studies to significantly increase athletic performance and endurance..."

Which to no ones surprise doesn't actually answer the question.

They also forgot to list the number one reason for taking this or similar 'supplements'.

1) You have waaaay too much money.

Epic-boast? Seriously, why would you need to trade mark this term. If some fool wants to flush his money down the toilet then more power him, he can epic-boast himself to climax for all i care.

 

[M Sport]

I've seen these for a while. What kind of a bizarro world that a cycling magazine would be running such ads. Though in fairness I don't recall them being a particularly strident or even mocking or spiteful mag regarding dopers. But still it just looks so bad. To actually market something under that name. Sickening.

I'm 99% sure it's a Google services ad, it's targeted based on your search history. That doesn't mean you have visited EPO Boost site but could have searched vitamins, medicines, etc and the marketer of EPO boost targets visitors who browse, cycling and/or nutrition, etc.

Velonews appear only to have one of their own homepage banners (Colorado Cyclist), the rest are Google Ads sourced.