- May 19, 2015
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What's biggest, the chance of none or the chance of one?
Cycling as a sport has it's own charismatic megafauna of stars. Poaching just one of them would be a PR disaster for the future image of the sport. It can only be done retrospectively.
It has to be an uninteresting rider who isn't a part of the whole branding thing.
Cycling as a sport has it's own charismatic megafauna of stars. Poaching just one of them would be a PR disaster for the future image of the sport. It can only be done retrospectively.
It has to be an uninteresting rider who isn't a part of the whole branding thing.