- Jul 25, 2010
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JRTinMA said:On another point I don't think cycling will be effected if/when LA goes down in flames. Cycling has a much broader appeal than it did 20 years ago when Lemond was winning tours.
Forget all the fanboy vs I hate fanboy, LA is gone as far as riding goes, no one cares if he came back to be a manager or owner, that won't help tv, possibly bring some company money in if he is able to do cycling and cancer together. Gone is gone regardless of if it's retirement or legal.
Per Nielsen ratings data, Versus averaged 456,000 viewers over the course of its 21 live Tour telecasts, down 14 percent from the 530,000 it averaged during Armstrong’s comeback run a year ago...
...While casual fans may have steered away from the Tour once it became apparent that Armstrong wasn’t going to take his eighth title, this year’s race easily outdrew the three previous Tours that the American skipped between 2006 and 2008. In the first Armstrong-free Tour since he began his winning ways back in 1999, Floyd Landis was disqualified after testing positive for tetosterone. The 2006 Tour drew an average crowd of 310,000 viewers, or 47 percent fewer viewers than this year’s coverage.
The following year Versus drew 343,000 viewers, or 33 percent fewer fans than the 2010 Tour. The 2008 Tour marked a low-water mark for Versus, as the net averaged just 268,000 viewers––a delivery that was 70 percent smaller than this year’s average.
Now retire Levi, Hincapie, and Horner, already lost Julich, whats left? Newsflash, no one, relatively speaking, tuned in to watch VDV. Something needs to happen in the next 2 years or the drought will get worse. Verses ramped up coverage this year of ToC and ToS since LA was there, but last year ToC was a nightly recap and TdGa was condensed to an hour like the spring classics and typically delayed 2 weeks when it was going, whole 'nother topic there.
