This assumes a grand jury indictment of LA and JB, but not necessarily a conviction.
(Reputational damage scale is 1-10; 1 is small and recoverable, 10 is an unredeemable disaster, a career changer.)
LA: 8 (10 with conviction and prison time)
JB: 10
GH: 4
LL: 5
Carmichael: 6
Lim: 8
Ferrari: 10
Bill Stapleton: 6
Thom Weisel: 2
UCI: 10
Bicycle Magazine: 5
Bill Strickland: 7
Sally Jenkins: 8
Rick Reilly: 1
Phil Liggett: 4
Paul Sherwin: 2
Bob Roll: 7
Livestrong: 7
Mellow Johnny's: 8
FRS: 8
Radio Shack: 5
Trek: 6
Oakley: 1
Nike: 2
Others?
(Reputational damage scale is 1-10; 1 is small and recoverable, 10 is an unredeemable disaster, a career changer.)
LA: 8 (10 with conviction and prison time)
JB: 10
GH: 4
LL: 5
Carmichael: 6
Lim: 8
Ferrari: 10
Bill Stapleton: 6
Thom Weisel: 2
UCI: 10
Bicycle Magazine: 5
Bill Strickland: 7
Sally Jenkins: 8
Rick Reilly: 1
Phil Liggett: 4
Paul Sherwin: 2
Bob Roll: 7
Livestrong: 7
Mellow Johnny's: 8
FRS: 8
Radio Shack: 5
Trek: 6
Oakley: 1
Nike: 2
Others?