I agree with the idea that cheating is cheating but Lance was never just another guy cheating. That is the main difference between him and most other athletes. The guy almost died from cancer and could have walked away from the sport easliy but chose to come back and dope to the gills using the cancer card as his protection, that is not the same as some regular guy cheating. How did Bruyneel convince Lance that he could win the Tour, I imagine it went something like this.
Late 1998:
Johan Bruyneel & Lance Armstrong in conversation
Bruyneel: Hey Lance, I think I can help you win the Tour!!
[U]Lance:[/U] Really, why and how?
Bruyneel: Man, if Riis can do it, why not you? you are miles ahead of Riis, we just need to get you on the right program along with the team and focus on just the Tour. I spent years with Manolo so I know a few tricks.
Lance: Do you think thats viable with all the **** that has gone down with Festina etc, I means its out of the box now.
Bruyneel: Dont work Lance, this actually works in your favour for a number of reasons,
1- You missed out on all that mess so you have a clean slate.
2- A lot of those guys will now be hesitant about doping to the max like before, especially all the guys busted last year so it opens it up a bit, its a window of opportunity.
3- No one will really see you as a contender so you will fly below the radar.
Lance: But what about the UCI, better testing etc.
Bruyneel: Haha, the UCI!!! are you fricking kidding me, Heino wont do jack against doping. The biggest obstacle to doping now is logistics, not the testing. Man they still cannot even test for EPO. If this works, the UCI will be eating out of your hand'
Lance: How so?
Bruyneel: Lance, you have one major card the other guys dont. Cancer!!
Lance:[/U] What!!! are you kidding me?
Bruyneel: No, think about it, you have returned from cancer, set up your foundation which is all great PR, look at how much positive press you got in 98 alone. Imagine if you won the Tour, it would be crazy, the thing would go viral.
Lance: Yeah, yeah
Bruyneel: Lance, cycling needs some good news these days and what could be better than a cancer survivor winning the Tour. It would make LeMonds comeback seem like a walk in the park. Imagine the headlines, and whats more the story would go outisde the cycling world, you would be feted the world over by the mainstream media and as they know jack about cycling, will lap it up. The major comapanies would be falling over themselves to be assocaited with you, all good news for the UCI.
Lance: Yeah, but wont there be those who wonder how I managed to become a contender when even I myself said I couldnt win the Tour before.
Bruyneel: Again, Cancer is the key, we can say it caused you to lose weight, reshaped your body and how you are now doing it for the cancer community. The press and public will love that stuff. Beside, nobody will dare question a cancer survivor and if they do, we will make sure they are hounded down, Man, its all about PR and spin.
Lance: Ok, so who we gonna get to do the program
Bruyneel: Who else but the master himself, Dr.Ferrari
Lance: Jeez, Ferrari doesnt have a good reputation in cycling and has a big mouth. If people know I am working with Ferrari, then they will know whats going on straight away:
Bruyneel: Then, we gag him with shedloads of money to ensure he doesnt talk and that the relationship remains secret. Ferrari is the master Lance, you know that!!
Lance[/U]: You seem to have all the angles covered Johan, one question, wont we be sort of absuing and duping the cancer community?.
Bruyneel : Oh Lance, dont worry about that, just imagine when you are successful, the money will be rolling in and you can give what you want to cancer, everyone will love you, cycling will love you because of your appeal, the media will love you because of your story, the cancer communtiy will love you because of your inspirational story. You will be untouchable. As long as we go with cancer and Ferrari, you will be rich and more popular than you could ever have imagined. What harm will a few lies do to anyone?
Lance:[/U] Ok, you convinced me, time to get rid of that Weltz guy, your in charge now, Johan.
Not the actual conversation but I would imagine, not far away.