Dr. Maserati
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- Jun 19, 2009
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stephens said:Lots is being made of this .org vs. .com livestrong stuff, but FWIW, I've never heard of anyone who thought that by buying a nike branded "livestrong" product they were supporting cancer research or anything, so I fail to see any confusion. Peopley buy those products either a) to associate themselves with Lance like they would by buying a shirt with their favorite sport teams logo on it, or b) to show some connection to a personal/family fight against cancer - not a financial fight, but just support the concept of "living strong against cancer" in their lives.
I personally think even the for profit livestrong brand has been tremendously valuable in raising awareness about cancer, lessing the disease stigma, improving people's lifestyles in hopes of them not getting cancer in the first place, increasing conversation about cancer (that increases people's donations to cancer organizations overall) and getting politicians to act as well ("lots of my constituents are wearing that livestrong crap so maybe i can score points by voting for a cancer initiative...).
But all of this really should be separate from anything Lance has done as a cyclist/doper. Unless it can be shown that he used his cancer activities in order to get the authorities to overlook positive doping tests or something like that. Otherwise, it's just stuff he does off the bike and shouldn't really be part of the discussion.
The way you distinguish the .com from the .org should be reason enough to see why people can confuse the brand as a charity.
To the highlighted point - that would be true, except it is Armstrong himself who does not separate the issues - when asked on doping/cycling, he will bring up cancer.
A quick example is from his interview in Vanity Fair announcing his comeback, in 2008.
Armstrong recognizes that the European press may very well be laying in wait for him, hoping he’ll fail. “I didn’t go out of my way to make friends with the French media,” he says. “In fact, I was combative. I was unavailable, arrogant, and I was that way to a lot of them. Anybody who wrote a negative article: Done. Never speak to them again. I won’t do that this time. I mean, these daily or weekly [phone conferences]? Everyone’s invited. From the bitterest of rivals I’ve ever had in the pressroom: Get on call. If you’ve got a question, ask it.… They’ll realize that I’m not messing around.” The difference this time, he says, is that he won’t be flaunting his Americanism in their faces. “The constituency that I represent,” he says, “is now cancer survivors.”