- Sep 20, 2017
- 12,408
- 23,458
- 28,180
The go-to source for this is Daam van Reeth, a professor at the University of Leuven who compiles the viewership numbers for the main markets (where available) and compares to the rolling five-year average. At the Tour, audience figures were stagnant to decreasing everywhere except for Germany for obvious reasons. Which is especially worrying because typically competition for attention with the Worlds/Euros and the Olympics means numbers are a bit better in odd-numbered years (this is a big part of why numbers in France in particular were way down in 2024, with the Olympics being at home and the national team making it to the Euros final).Where are you lot getting these viewing figures? I've seen this claim repeated many times on many different threads, I would be interested to see this and have asked several times on here.
As far as I know international numbers are down, the only ones I've seen on this forum are ones posted from France TV. They only measure audience numbers for that particular channel in a country where cycling viewership is at all all time high.
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