And that would be less interesting than a pancake flat course where there are 275km of total irrelevance?
Last year's Worlds was an example of how to get a flat Worlds right. The climbs were enough to thin the bunch so the winning sprinter needed to really work for their win, and enough to let other types of riders think they had a chance, but the obstacles were far enough away from the finish that the sprinters, if they and their teams did their jobs, could still pull it back and have the sprint.
This year's parcours... there is no chance for anybody other than a sprinter, it seems. Certainly it seemed like the women more or less gave up on the idea of anything other than a bunch sprint very early on, and they're normally more willing to give it a go due to the smaller teams.