Giro d'Italia 2023 Giro d'Italia, Stage 13: Borgofranco d’Ivrea – Crans Montana, 199 km (Friday, May 19th)

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Any random customer on their couch claiming to pay Amazon’s employees wages is indeed being absurd, but at least the relationship between that customer and the employee is mediated only by two relatively simple commercial exchanges. The cycling fan claiming to pay cyclist’s wages and believing that consequently the rider owes them something is an outright fantasist.
Not really. It's just extra layers. We pay TV companies, sponsors are there cos we watch the races on TV and they then pay teams who pay riders.

Also, there's also a whole lot less of us than Amazon customers so each one of us has more of an impact if we don't watch.