Giro d'Italia 2023 Giro d'Italia, Stage 13: Borgofranco d’Ivrea – Crans Montana, 199 km (Friday, May 19th)

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The number of links in the value chain is not what matters. What matters is how actions in one end affect those in the other.
Of course it matters because each connection is mediated by all kinds of other factors. Any random fan on their couch claiming to pay the rider’s wages is absurd. Each fan is a nearly valueless set of eyes on a logo, who might potentially but probably won’t pay for some commodity or service sold by a company which pays teams to wear outfits with those logos. Riders owe you nothing.