Since this is turning into a debate about Colnago against the rest, lets pit the C59 against the bikes listed in the article just to see what you're getting for your money.
The benchmark: Colnago C59, $10k, 22 sizes, full custom available, virtually unlimited paint options.
Cannondale Super Six Evo Ultimate, $12K, 8 sizes, no custom, one color.
Felt DA1, $13K, 6 sizes, no custom, one color.
Giant TCR Advanced SL, $10K, 6 sizes, no custom, one color.
Trek Madone 6.9 SSL Leopard/Schleck Edition, $11K, 7 sizes, no custom, 2 colors, the other being the Spartacus.
Specialized S-Works Tarmac SL4, $11K, 6 sizes, no custom, 4 colors.
Cervélo R5ca: US$9,800 (frameset only), 6 sizes, no custom, one color.
Of course you get the bike that feels best underneath you, but as far as options go there's a clear winner. No wonder Colnago wasn't mentioned in this article, Ernesto is in a league of his own, frankly makes the bikes in the article look like a waste of time.