See im very torn on this one. Bikepure have only been around a couple of years, and its probably a bit soon to see what sort of impact they can have. Of course, any impact that they can have is dramatically reduced by the fact that the UCI view them as unnessasary as there isnt a problem.
I think, once the lance stories come to fruition and the likes of Greg Lemond start to get taken seriously by the mainstream press, the likes of bikepure can have more impact.
one thing that bothers me is the line thats get bandied around, "they have achieved nothing aside from selling product". When you mention wristbands, dot org's and money whats the first thing that springs to mind.. Livestrong. I do worry that the fraud that is livestrong rubs off on other organisations. :/
I dont know what money they make, only Andy can answer that one, but im assuming its pretty minimal. Yes, they charge for the bands, but by the same token, if you are attending a race and wish to go along to promote bikepure, they send you masses of bands, tshirt and promo material free. So its swings and roundabouts.
can bikepure have an impact. maybe. Ive certainly met at races with local clubs, and talked to them about bikepure, and all the clubs without question have seen it as a positive to teach the kids in the club that its possible without doping. And i think thats where bike pure needs to focus its efforts. On the next generation of riders (and its noticable that most of the pro bike pure role models are of the younger generation).
I dont think they can change cycling, but, i think if they continue to target the young riders, to educate them, with having the new young pros as role models, and get publicity from the likes of Greg Lemond, then while they may not be able to change things, they can certainly make a contribution.
At least they are trying. At a time when everyone is happy to critisize the UCI, Teams and everyone else, i think we should at least support those who are trying to make a difference.
One thing I do know about bikepure is if you have ideas, things they should do, better ways of doing things, constructive critisism.. They listen.