Re: Re:
Yes, I am aware of the history of cycling, thank you. I was referring to the time when there was a clear separation between amateurs and professionals in sport - the Olympics etc. - which saw a big shift in the culture of a lot of sports. And there is a distinction between 'business' and 'corporate'. It is one of scale and organization, There's a world of difference between running sporting events to make a profit or promote a business and running the sport in an internationally integrated, corporate way.
fmk_RoI said:Except, of course, that cycling, when it came along in the c19th, came along as a professional sport, was started by businesses as a way of generating profit, has been run since that time by businesses. Maybe you should be bothered to check: because it clearly happened a lot earlier than you think.Electress said:Yes - tiz an excellent post, and the 6 million dollar question I guess. Not only facing cycling but sport in general. At some point, in the late 20th century - can't be bothered to find when (shift from sporting to amateur 60s?70s?), sport when from leisure / pleasure to massive corporate juggernaut.
Yes, I am aware of the history of cycling, thank you. I was referring to the time when there was a clear separation between amateurs and professionals in sport - the Olympics etc. - which saw a big shift in the culture of a lot of sports. And there is a distinction between 'business' and 'corporate'. It is one of scale and organization, There's a world of difference between running sporting events to make a profit or promote a business and running the sport in an internationally integrated, corporate way.