Everybody needs a little bit of (free) Roglstomp in their lives
If Mikel Landa eventually got his freedom, so can Rogla.
The whole friends stuff has limits, i.e. you won't see pictures of his teammates at his wedding. Sponsors like a good story & happy riders. I'm not saying it's a total fake, it's just similar to his attitude towards Pogacar, i.e. Roglic is probably a very friendly, amiable & polite person. But people read too much into the 'bromance' between Jonas V & Roglic. Just as they read too much into the bromance with Pogacar prior to 2020 & then the speculated animosity post-2020. Neither existed.
It's simply a case of shaking hands with an opponent (whether you've won or lost, i.e. Pogacar does the same) or when the employer says "co-leaders in the TdF", you do co-leadership. When the employer sends riders on altitude camps, they go. When they invite spouses & family, they chat. Etc.
I mean just look at this bromance between Dumoulin & Roglic in 2020:
Dual interview: Primoz Roglic and Tom Dumoulin, Jumbo-Visma's Grand Tour champions - Ride Media
Roglic loves a strong team! He would have done the exact same tactic he did with Vingegaard with Dumoulin as well, had he been in that situation (& Roglic also always had nice things to say about Dumoulin).
It's just a real b*tch that bale of hay ruined another year of preparation for the TdF so we won't get to find out just how good Roglic could have been in this TdF.