Fernando Alonso = Massive baby?

[Race Radio]

Alonso says "in a week or ten days" he will reveal his "pretty exciting" Cycling project

https://translate.google.com/transl...quipo-ciclista-20141009140926.html&edit-text=

 

[Dazed and Confused]

Sounds like he's uncommitted and wants others to cough up the cash.

 

[Race Radio]

http://novogroupholdings.com/

We want to create a competitive, sustainable team franchise that is loved and admired for its innovation, transparency and commitment to social responsibility. We are busy putting in place the foundations required to achieve the long term success we desire and will make an announcement on our progress in due course.”

 

[Arnout]

That is two sentences of complete marketing hogwash.

 

[Electress]

This. Absolutely. The moment I read the word 'Sustainable' I didn't need to get to the 'socially responsible' bit to laugh out loud

 

[Microchip]

http://novogroupholdings.com/

I'm still available if they need staff...

 

[Arnout]

That site is hilarious

You can't read enough marketing 101 in your life.

We think differently.
In an industry whose product is highly emotive, we are rational and objective.

We act differently.
Actionable, data driven insights are at the heart of our rigorous strategic approach.

That is... moving.

With a combined 50 years experience in private equity, marketing and sport, we provide seasoned investors with a sophisticated platform to deploy investment capital in sport.

My head hurts.

We have access to proprietary and off-market opportunities across the value chain and are strictly focused on sub sectors within the industry that are primed for long term growth.

Yummy petrol dollars.

We direct financial and intellectual capital to situations where we can inject relevant, high profile assets to unleash the potential of portfolio companies.

Unleash that potential!

Dubai, United Arab Emirates, 30 October, 2014: Fernando Alonso, the two-time Formula One World Champion sees a wealth of opportunity in the business of cycling and has today joined forces with sport investment managers, NOVO to acquire a portfolio of assets whose growth they can help to accelerate.

They can look in the future too.

Really, if you ever need to start a business, I bet there is a fancy line you can source from this site. I wish them all the best, but at the moment there's not much substance.

 

[Microchip]

That site is hilarious

You can't read enough marketing 101 in your life.

...

Really, if you ever need to start a business, I bet there is a fancy line you can source from this site. I wish them all the best, but at the moment there's not much substance.

They (Alonso, Pillai) don't write this stuff. They hire some design firm to do it.

 

[Arnout]

Oh I'm sure, that doesn't make it less hilarious though.

 

[janraaskalt]

The sustainable part is interesting though. Instead of losing money on running a cycling team they try to earn money. I'm not saying they'll succeed, but if they do it would be revolutionary.

 

[Microchip]

The sustainable part is interesting though. Instead of losing money on running a cycling team they try to earn money. I'm not saying they'll succeed, but if they do it would be revolutionary.

He did say that he would fashion the business model of his cycling team after Formula 1.

 

[Arnout]

The sustainable part is interesting though. Instead of losing money on running a cycling team they try to earn money. I'm not saying they'll succeed, but if they do it would be revolutionary.

Depends. What it boils down to, I guess, is that the sponsor directly owns the cycling team, meaning they can directly assign the expenses to the marketing budget of this larger company. I can't see how else one can make money on a cycling team, though I'm willing to consider that's because my imagination has bounds.

He did say that he would fashion the business model of his cycling team after Formula 1.

That would indicate that they will, in addition to current funds, look for TV money, of which there is way too little (I've done some research on it and in a very positive scenario it realistically amounts to about €2 million a year for a good team) to make it balance the books.

 

[Libertine Seguros]

They (Alonso, Pillai) don't write this stuff. They hire some design firm to do it.

Oh I'm sure, that doesn't make it less hilarious though.

The fact people get paid to come up with this crap and that people actually think people read this and are impressed is depressing in and of itself. The fact that some people are so wrapped up in corporate keyword jargon that they believe in this garbage... my mind is blown.

 

[Microchip]

True. The jargon is just to impress. It's supposed to sound modern, trendy and whatever other blah blah they think will make them sound as serious as a judge about their vision. All that wording isn't necessary. Needs re-writing.

 

[janraaskalt]

Depends. What it boils down to, I guess, is that the sponsor directly owns the cycling team, meaning they can directly assign the expenses to the marketing budget of this larger company. I can't see how else one can make money on a cycling team, though I'm willing to consider that's because my imagination has bounds.

There already are companies owning their cycling team, e.g. Cannondale. Since they said it would be something new, it must be something else.

As I see it, the only way to earn money is if all cycling teams together own all the big races or sell licenses to race organisers. I cannot see that happening anytime soon. We have to wait 2 weeks for the "exciting" news...

 

[janraaskalt]

Alonso says "in a week or ten days" he will reveal his "pretty exciting" Cycling project

https://translate.google.com/transl...quipo-ciclista-20141009140926.html&edit-text=

So, one thing is sure: his new project isn't a team.

 

[Arnout]

There already are companies owning their cycling team, e.g. Cannondale. Since they said it would be something new, it must be something else.

As I see it, the only way to earn money is if all cycling teams together own all the big races or sell licenses to race organisers. I cannot see that happening anytime soon. We have to wait 2 weeks for the "exciting" news...

That won't generate nearly enough money. Only the ASO is profitable, and they make about ~€25-35 million a year. I think you can stretch that a bit with more favourable tax conditions etc but it is not going to fund that many teams. Additionally, once these races are owned by cycling teams, I think a lot of the current tax breaks, government support etc is bound to go away. So many of the smaller races exist solely because local governments pump money into city marketing (either directly or by funding for example the police escorts and what not), a fact often conveniently forgotten by team owners who scream that organizers take all the money.

 

[janraaskalt]

That won't generate nearly enough money. Only the ASO is profitable, and they make about ~€25-35 million a year. I think you can stretch that a bit with more favourable tax conditions etc but it is not going to fund that many teams. Additionally, once these races are owned by cycling teams, I think a lot of the current tax breaks, government support etc is bound to go away. So many of the smaller races exist solely because local governments pump money into city marketing (either directly or by funding for example the police escorts and what not), a fact often conveniently forgotten by team owners who scream that organizers take all the money.

I was not talking about funding teams with that money, but earning money. If the teams play even, all the money made with the races is profit. If all the big races are controlled by one owner, i.e all the teams combined, there could be uniformity and other ways to improve marketing for sponsors.

I know smaller races can barely survive and only the Tour makes some serious money. Please note that I' m not in favour of what I wrote, just that I think it is the only way to make money in cycling.

 

[Arnout]

I was not talking about funding teams with that money, but earning money. If the teams play even, all the money made with the races is profit. If all the big races are controlled by one owner, i.e all the teams combined, there could be uniformity and other ways to improve marketing for sponsors.

I know smaller races can barely survive and only the Tour makes some serious money. Please note that I' m not in favour of what I wrote, just that I think it is the only way to make money in cycling.

Yeah but I'm saying I think the teams can't get away with earning money on races. Apart from tax issues that come with profit motives, I don't think municipalities would be willing to sponsor these races, meaning cost go up and revenue goes down. I can't even see it work in theory.

 

[janraaskalt]

I don't think municipalities would be willing to sponsor these races

Why would they care who they would pay? ASO or another organiser, same difference. The World Ports Classic is presumably paid by the 2 port cities, paid to ASO, a commercial company.