Benotti69 said:
Professional cyclists have more than one responsibility.
I know what you're saying, but it really is as simple as I suggest.
Cycling is effectively unique in how sponsor logos are displayed prominently on the athletes clothing.
Whenever the athlete gains coverage, the sponsors are rewarded.
Sponsor fees are calibrated to the size of the logo on the clothing, and can even include team naming rights. Thus, sponsors pay professional cycles in order to generate 'impressions'.*
Such explicit commercialization is even frowned on, restricted or banned in other professional sports. Those other sports benefiting from gate receipts, food and beverage sales, and TV/radio rights to cover access controlled events.
Objective = as many impressions as possible
Effective strategies to achieve impressions include winning races, standing on podiums, long solo breakaways, intermediate sprints, TT prowess, mountain top placings, etc.
Anything that monopolizes the coverage, in a positive fashion, works.
Dave.
* please recall that this is more or less the entire defense case put forward by Lance with respect to USPS and the Qui Tam case.