- May 26, 2010
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Re: Re:
Yep. Same as it ever was..
Heppelt is blowing the doors of Russian doping, IAAF doping/corruption and we have the FIFA corruption being exposed and most of the world is going meh! Why would anyone give 2 figs about a sport everyone thinks is full of dope!!!
BYOP88 said:argel said:Anyone who seriously believes there's no incentive for an investigative journalist to go after SKY in Britain is beyond mental. As I've said many times, Murdoch is arguably one of the most hated men in Britain. His media empire only stretches so far, and there are serious rivals in both broadcast (BT, BBC) and print (Mail, Mirror, Guardian) as well as independents (Huffington Post) who have every incentive and would benefit directly from an expose. Even the political class would love to see News Corp undermined in any way possible.
When you talk about cycling as a niche sport and say 'people don't care about it' you have a point, but not the one you think. No media outlet (except sky) would do anything to protect cycling's reputation if it thought they could make even the smallest amount of capital by being the ones to crack Team Sky. They've seen Lance, they know Walsh and Kimmage came out of that with a triumphant validation of their persistence in the face of a well resourced and well connected protagonist. Again, it's against all logic that none of these outlets would want to hurt SKY, Murdoch and News Corp. It would undermine all of their sport business, which is a huge part of their company. I don't think you can underestimate how big - if they are - a doping or systemic attempt to cheat ANY sport directly would hurt SKY's brand.
You do know that cycling is basically a minor sport at best. Some media rival of Murdoch isn't going to waste manpower and money on cycling when others have already proven that cycling is like all the other sports, a cesspool of PED's, shady and dodgy happenings etc etc. It hasn't changed since Murdoch got involved in the sport and it hasn't changed since Cookson rode in to town, as the band Talking Heads said in their song, Once In A lifetime:
Same as it ever was...
Same as it ever was...
Same as it ever was...
Same as it ever was...
Yep. Same as it ever was..
Heppelt is blowing the doors of Russian doping, IAAF doping/corruption and we have the FIFA corruption being exposed and most of the world is going meh! Why would anyone give 2 figs about a sport everyone thinks is full of dope!!!