This I agree with. It was almost the perfect setup with Sky going for yellow and green, Mr. Mod combined with the world champion Cav - prelude to the Olympics. Perfect to whet the appetite of new British fans.
What I don't get is Froome being the chosen one for 2013. Yes, they want a Sky win. There's money to be made, new broadcasting contracts, ASO taking over Tour of Britain, starts in the UK, etc. But Froome just doesn't seem very marketable.
Wiggins wasn't classically handsome, but he has that whole mod thing going on, plus the humor, the history with British Cycling and winning on the track. He wasn't anonymous, they could play up the quirkiness, and British fans could feel like "he's one of ours."
Froome doesn't really have much to build his "star myth" upon. His historical lack of results raises eyebrows. He looks terrible on a bike - he's not going to inspire most of the guys who know cycling. He spends entire races with his head glued to that damned powermeter. He's from everywhere and nowhere, so he doesn't have a very strong national loyalty element to build his fanbase on. Off the bike, he's physically odd-looking, so he's not likely to attract the legions of fangirls like Contador, Cancellara, etc. He doesn't even have the boyish thing going for him that Andy Schleck has. Where is Froome's great popularity supposed to come from?
I know a lot of this is superficial, but we are talking about building up a sports star, and the superficial helps a lot with myth-making and building a fan base. I just don't see it with Froome. From ASO's perspective, is there a reason for them to care that Froome wins, or will any anglophone Sky rider do? A Porte is as good as a Froome is as good as a Wiggo? Or are we supposed to tie him to South Africa - is that the big market they're after? I really just don't see huge excitement and inspiration coming from a Froome win.