J. Vaughters interview

[Damiano Machiavelli]

Part 1

http://bikezilla.blogspot.com/2011/06/jonathan-vauthers-interview-part-1.html

 

[TERMINATOR]

Part 1

http://bikezilla.blogspot.com/2011/06/jonathan-vauthers-interview-part-1.html

The interviewer takes 3 paragraphs to ask a damn question. Seriously annoying.

 

[perico]

I really appreciated his take on developing fans from a team standpoint, with regards to the difficulties it is to explain the longevity to the sponsors.

Very insightful interview.

 

[Zinoviev Letter]

His argument has a central problem in that regard.

The big thing cycling teams offer to sponsors, over and above other sports, is naming rights. But naming rights fundamentally undermine attempts to encourage fans to follow teams and identify with them as they do in other sports. The only partial exceptions tend to be quasi national teams (like Rabobank).

Football clubs, to use the example of the biggest sport, have much stronger identities of their own. They may be sponsored by some washing machine company, but they don't change their name to Whirlpool and fans tend to resent the trend towards naming stadiums after sponsors. Football clubs tend to have a long and stable history, an identity independent of the vagaries of sponsorship and, crucially, a local focus. Cycling teams don't have any of that. People feel attachment to a team representing their city in a way that they will never feel pride in a team representing their favourite brand of GPS gadgets.

The key problem facing cycling teams in establishing a real identity and following is the lack of a reliable and substantial revenue stream outside of sponsorship. Almost all other professional sports have ticket sales as a financial bedrock.

 

[DISTRICT 9]

I really appreciated his take on developing fans from a team standpoint, with regards to the difficulties it is to explain the longevity to the sponsors.

Very insightful interview.

Vaughters, Bruyneel and McQuaid have a healthy motivation for promoting cycling. They do know what it will take to take global cycling to it's next level.
Vaughters is a great spokesman for cycling.

 

[Damiano Machiavelli]

Vaughters, Bruyneel and McQuaid have a healthy motivation for promoting cycling. They do know what it will take to take global cycling to it's next level.
Vaughters is a great spokesman for cycling.

You need to go back to troll school. You are failing with this and your other posts.

 

[DISTRICT 9]

You need to go back to troll school. You are failing with this and your other posts.

Please, share with us what negative thing Vaughters discussed in his interview. Perhaps you can pontificate upon his ideas. I thought his ideas about following a team were dead on.
The sport needs fans, supporters. If you go to the races, and check out the riders, team busses DSs they are generally available. I know of no other sport which is as open as cycling, amatuer or professional + it is free.

 

[mulletCobra]

Please, share with us what negative thing Vaughters discussed in his interview. Perhaps you can pontificate upon his ideas. I thought his ideas about following a team were dead on.
The sport needs fans, supporters. If you go to the races, and check out the riders, team busses DSs they are generally available. I know of no other sport which is as open as cycling, amatuer or professional + it is free.

Ha ha, you said anus

 

[benzwire]

There's a good interview with JV this week on the Flammecast podcast. Can get it on iTunes.

 

[Anonymous]

Part 2 is in the clinic
http://forum.cyclingnews.com/showthread.php?p=552571#post552571

 

[Mambo95]

Part 2 is in the clinic
http://forum.cyclingnews.com/showthread.php?p=552571#post552571

I assume over there he'll get slaughtered by the usual clowns.