http://news.yahoo.com/s/ap/20100921/ap_on_sp_ot/cyc_armstrong_s_image_3
Interesting that the big fall came after the TDF, though there wasn't a lot new in the investigation then. Implies that much of it resulted from his poor performance.
"We call it 'brazening it out.' You act as if there's nothing wrong," said George Merlis, founder of Experience Media Consulting Group. "All of these are laudable if he's doing it for the right reason, such as fighting cancer."
But Zeta Interactive, a marketing firm that tracks looks online to see how people are being viewed, found Armstrong has fallen far from his perch as one of the most popular athletes the agency has ever tracked.
Zeta measured Armstrong at 92 percent popularity in 2008, and he was at 86 percent in July before the start of his final Tour de France. That number dropped to 51 percent in August when the federal investigation ramped up and has bumped only slightly to 55 percent in recent weeks.
"He's flirting with 50-50," said Zeta Interactive CEO Al DiGuido. "For someone trying to build themself as a brand, that's not a good place to be."
Interesting that the big fall came after the TDF, though there wasn't a lot new in the investigation then. Implies that much of it resulted from his poor performance.