I tend to agree with you. And with no talks scheduled, and anti-trust lawsuits pending, it seems more possible every day that the whole season will be lost.
I think the owners may be making a mistake on the 50-50 split, when a bigger problem involves ways to go over the cap with various re-signing, sign and trade, pay and cut type deals that many teams willing to spend do. Of course the players are fighting that as well, but this should be a much bigger concern over the long term to the owners, where they should draw a hard line. I would think anyway.
But the players are definitely in more of a bind, because there is solidarity among the owners, and when small market owners are in agreement with the big market, and the wealthy owners, the players are not going to break this.
In the long, long run (over 5 years) it may be in the best health for the NBA to lose a season like the NHL did, and has now come back very strong. But a harder cap, regardless of revenue split, still won't remedy the issue of the product being watered down with such a long season and especially long post-season. And with the current lock-out, if not solved, that problem won't get any better. There are also perception issues some fans have with players, and with the league itself, and a lockout or new CBA won't fix that either.
The vibe I also am getting with NCAA basketball about to start, and TV networks promoting the heck out of it, a lot of fans are excited about college and simply don't miss, or even care much, for the NBA.
Long hole to climb out of here.