Cimber, I've quoted you purely to highlight the continuation of the conversation, not because what I will write applies to what you have said.
Lets all be honest here, this is a silly conversation. We bemoan the lack of support for pro-cycling, with teams like HTC being forced to disband (I know a fair few were happy about that...) and Blanco, OGE and Radioshack-Leopard struggling to find big sponsors, then people complain when a "big money" sponsor comes in because they feel it isn't in line with the team and cycling's ethos (I'm assuming 21st Century Fox will be paying and it's not just splitting the current sponsorship pot between Murdoch organisations for tax reasons...).
The bigger the sponsors the better as far as I'm concerned. If Apple wanted to sponsor Lampre that'd be awesome. If Shell went for Europcar it'd be brilliant. It offers financial stability (Ok, I'm assuming that but the bigger the sponsor the less money it is in terms of their turnover) and that is drastically needed to secure a good future for cycling.