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When I asked someone on twitter (not Trek) if this jersey is the same as last year, Trek replied to me saying: "only a little changed. Same basic pinstriped design with the @Segafredo emblem added. Simple. Classy." I was very tempted to reply "Corporate. Bland. Boring." 
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Although the pinstripes look classy somehow.
LaFlorecita said:When I asked someone on twitter (not Trek) if this jersey is the same as last year, Trek replied to me saying: "only a little changed. Same basic pinstriped design with the @Segafredo emblem added. Simple. Classy." I was very tempted to reply "Corporate. Bland. Boring."
Although the pinstripes look classy somehow.
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They're not wrong. The white with black is simple and classy. It's also horribly boring.staubsauger said:LaFlorecita said:When I asked someone on twitter (not Trek) if this jersey is the same as last year, Trek replied to me saying: "only a little changed. Same basic pinstriped design with the @Segafredo emblem added. Simple. Classy." I was very tempted to reply "Corporate. Bland. Boring."
Although the pinstripes look classy somehow.
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It's sponsor pleasing. Pinstripes give just enough of a design element to give them a little difference from all the other black kits while not being too flashy to the point the sponsor says "that's too much."
The sponsor will be happy with a simple and clean look where their logo is predominant. And for the fans, well, it's just another bland and boring black jersey that melts in with all the others during a race.
LaFlorecita said:They're not wrong. The white with black is simple and classy. It's also horribly boring.staubsauger said:LaFlorecita said:When I asked someone on twitter (not Trek) if this jersey is the same as last year, Trek replied to me saying: "only a little changed. Same basic pinstriped design with the @Segafredo emblem added. Simple. Classy." I was very tempted to reply "Corporate. Bland. Boring."
Although the pinstripes look classy somehow.
It's sponsor pleasing. Pinstripes give just enough of a design element to give them a little difference from all the other black kits while not being too flashy to the point the sponsor says "that's too much."
The sponsor will be happy with a simple and clean look where their logo is predominant. And for the fans, well, it's just another bland and boring black jersey that melts in with all the others during a race.
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It certainly seems to be sponsor driven. Which is perfectly understandable when the sponsor hasn't been in cycling long. They will tend to judge the kit as garments in their own right, and will want their riders to present a clean, stylish look. It's also understandable where the sponsor is a behemoth which brands everything, everywhere, the same way. But I will admit that I find the thinking a bit odd when it comes to bike industry sponsors or sponsors with a long record in the sport. They should know that visibility is at least as important and that distinctive, immediately recognisable, jerseys are invaluable in encouraging recognition of team and consequently brand.
Short version: I am more forgiving of a sponsor like Bora doing the clean, corporate, tasteful but all too often invisible thing than I am of a sponsor like Trek.
Afrank said:
It certainly seems to be sponsor driven. Which is perfectly understandable when the sponsor hasn't been in cycling long. They will tend to judge the kit as garments in their own right, and will want their riders to present a clean, stylish look. It's also understandable where the sponsor is a behemoth which brands everything, everywhere, the same way. But I will admit that I find the thinking a bit odd when it comes to bike industry sponsors or sponsors with a long record in the sport. They should know that visibility is at least as important and that distinctive, immediately recognisable, jerseys are invaluable in encouraging recognition of team and consequently brand.
Short version: I am more forgiving of a sponsor like Bora doing the clean, corporate, tasteful but all too often invisible thing than I am of a sponsor like Trek.
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Much like Andy needs to tell Frank that parting his hair in the middle like that makes it look like he's on that episode of Seinfeld with the low-flow shower heads.
Brullnux said:
Much like Andy needs to tell Frank that parting his hair in the middle like that makes it look like he's on that episode of Seinfeld with the low-flow shower heads.
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Dunno. I'll let him decide for himself how he wants to look.
But, yeah... I kinda find this Whole pro riders with beards thing kinda silly:
You shave your legs and then you... grow a huge beard?
Brullnux said:
Dunno. I'll let him decide for himself how he wants to look.
But, yeah... I kinda find this Whole pro riders with beards thing kinda silly:
You shave your legs and then you... grow a huge beard?
Armchair cyclist
Moderator
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More importantly, why are they still featuring Frank Schleck as a team leader in the promo shots?
Brullnux said:
More importantly, why are they still featuring Frank Schleck as a team leader in the promo shots?
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You should know by now that Zubeldia doesn't like to have his picture taken
Armchair cyclist said:
You should know by now that Zubeldia doesn't like to have his picture taken
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Their new sponsor, Segafredo, as far as I know is new to cycling (sponsoring it). So perhaps Trek's sponsor pleasing look is more for them then themselves. Treks been around long enough and is prominent enough of a brand that they shouldn't have trouble with cyclists not knowing about them.
Or maybe the Trek people just like the boring and bland jerseys. They've had quite a lot of them.
Zinoviev Letter said:
Their new sponsor, Segafredo, as far as I know is new to cycling (sponsoring it). So perhaps Trek's sponsor pleasing look is more for them then themselves. Treks been around long enough and is prominent enough of a brand that they shouldn't have trouble with cyclists not knowing about them.
Or maybe the Trek people just like the boring and bland jerseys. They've had quite a lot of them.
The decline of Western Civilization is almost complete. The Canyon//SRAM jerseys are hideous. Taste the rainbow.
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At least they'll stand out. Between all the usual suspects with dark kits and now all the teams with heavy red (Katusha, Lotto Soudal, Drapac, Androni, BMC, RusVelo, Cofidis) it's good to know that at least one team is smart enough to consider whether or not they stand out.WildspokeJoe said:
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Nice kit, I take it it's the new bretagne team?
The Look even looks good in that pic with the hideously sloped top tube hidden
Alexandre B. said:luckyboy said:
Nice kit, I take it it's the new bretagne team?
The Look even looks good in that pic with the hideously sloped top tube hidden
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Well... Canyon//SRAM won't really need to worry about standing out amongst those teams.
Except Lotto Soudal, I guess.
42x16ss said:
Well... Canyon//SRAM won't really need to worry about standing out amongst those teams.
Except Lotto Soudal, I guess.
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