New Jerseys - 2019 Season - TeamKits-Maillots-Tricots-Tenues

[GuyIncognito]

Yes, Movistar use a joint account

FDJ and Astana use separate accounts because they are separate organizations that happen to have the same sponsor, they're not women and men's squads for one single sports organization. A bit like the Leopard cycling team and the Leopard auto racing teams.

Don't know about Lotto

 

[Libertine Seguros]

Lotto use a joint account too.

 

[RedheadDane]

Re:

Lotto use a joint account too.

Except not really.
Though the men's team will often link to the women's team.

 

[sir fly]

I'd rather wear women's Trek jersey than men's. That's how much I like the colour.

And something I've been thinking about regarding the kits and women/men topic in general... The teams could try to design more "girly" equipment. What does it mean? Means that current kits are, mostly, modeled following men's pattern, which follows uniforms pattern. Shifting colours towards "girly' spectrum (you know what I mean... pink, lilac, violet... depending on basic colour-scheme and freedom degree in relation to the visual identity of the title brand), making softer lines (the curves are girly, aren't they?), using fitting fonts (again depending on the brand identity), bike decoration and colouring, tyres... everything that regulations allow and sponsors approve.
The beauty is female value, so their equipment should reflect that, and not just be a reproduction of men's outfit. It's enough they're (the girls) trying to outpower each other like they're boys (I'm not completely serious about this, but I'm sure you're getting the point).
Could be refreshing improvement, and I'm sure the girls would welcome it.

 

[Koronin]

Yes Movistar uses a single account for their men and women's teams.

Not all women like "girly" stuff. I'm one of them and I actually HATE girly stuff. Besides the fact that for road bikes men's bike geometry fits me better I so much prefer the color schemes of the men's bikes to the women's bikes. I wouldn't touch a bike that had girly colors or girly patterns/designs on it nor would I touch a kit with that stuff. Again my kits are also men's anyway.

 

[sir fly]

You're tomboy, Koronin, aren't you?
... Don't take it to heart, I'm just kidding, and there's nothing wrong with it, anyway.

I'm not talking about distasteful designs, only about an effort to make a distinction. Like in every family, if I'm not wrong.
Women aren't the copy of men, that's the point. And the distinction could be useful if applied in gender-sensitive discourse.
After all, it can be subject of intra-team discussion.

 

[Libertine Seguros]

Re:

You're tomboy, Koronin, aren't you?
... Don't take it to heart, I'm just kidding, and there's nothing wrong with it, anyway.

I'm not talking about distasteful designs, only about an effort to make a distinction. Like in every family, if I'm not wrong.
Women aren't the copy of men, that's the point. And the distinction could be useful if applied in gender-sensitive discourse.
After all, it can be subject of intra-team discussion.

It depends on the identity though, and the intention, surely. And there are various different opinions that can be expressed on it. I mean, yes, Movistar and Lotto are two teams who have basically just been homogenized with the men's team, which are long-established names so it doesn't set up any separate identity for the women's team. But is that a good or a bad thing? YMMV. Cervélo launched both the men and the women at the same time, and with seemingly equal fanfare. While the talk in the press may have focused on the men, the team themselves were just as on point talking about Pooley and Häusler as they were talking about Sastre and Hushovd when it came to team achievements. They didn't put it across in any way like the women were a lesser, or even that they were in any way a separate, team. With Movistar, and Lotto, those teams are long, long established in the péloton - with Movistar we have the longest continuous dynasty in the pro péloton (since 1980) and with Lotto the longest continuous title sponsor in the pro péloton (since 1985 I believe). So they do not have the option of launching the women as part of the same entity because obviously the women's teams are significantly younger - however because they are two of the most traditional and historic teams in the péloton, they also are in the position where their brand as a cycling team is well established and known to all fans, so releasing a pink version of the kit for the women or something like that would only break with that established brand identity, notwithstanding that it might be perceived as patronising or deliberately separating the two genders, the very opposite of what they are trying to do. Even teams that aren't directly linked - like Astana - go with this continuity of brand identity approach.

Other teams of course do not; TopSport Vlaanderen's women's team for a long time wore a variety of the team's kit with a slightly different colour scheme, with added purple, which I suspect is the kind of thing you're meaning. Trek appear to be going the way that Rabobank did before they pulled out of the men's team - they had subtle differences in kit, and also Sunweb are an interesting case in point because before Sunweb took over as title sponsors, they had what was essentially a unified jersey design, but with different title sponsors (mainly to do with Giant wanting to promote Liv, their separate branding for women) and different colour accents (the men on Giant-Alpecin with red and blue, the women on Liv-Plantur with light green and purple) - but the rest of the kit, the black with the two white go-faster stripes, remained identical. The men of Farnese Vini and the women of MCipollini-Giordana in 2010 also spring to mind - different sponsors on otherwise identical jerseys.

The strange thing with Trek is not that they are going for separate brand identities between the male and female teams, nor that the design for the women's team doesn't go for an overtly "girly" approach (notwithstanding that while some riders may 'go for' the girlyness, others may be very much the opposite - and not always the ones you'd expect, remembering the often-characterized-as-very-serious Alena Amialiusik with her Hello Kitty birthday cake), but that there doesn't appear to be any unity of branding, with completely separate colour schemes AND jersey patterns. In fact apart from the title sponsor you'd be forgiven for thinking these teams have absolutely nothing to do with one another.

 

[Koronin]

Re:

You're tomboy, Koronin, aren't you?
... Don't take it to heart, I'm just kidding, and there's nothing wrong with it, anyway.

I'm not talking about distasteful designs, only about an effort to make a distinction. Like in every family, if I'm not wrong.
Women aren't the copy of men, that's the point. And the distinction could be useful if applied in gender-sensitive discourse.
After all, it can be subject of intra-team discussion.

Yes, I'm a tomboy (always have been). The only "girly" stuff you'll find in my house is my stuffed animal collection. You can make slight differences and not have them be "girly".

I understand, however if you put certain colors or designs into the kits or anything it then can become distasteful and patronizing because it is "girly".

Also Libertine Seguros has a good explanation of why basically having identical kits for both teams is actually a good idea. It's partly branding. In Movistar's case when they announced the women's team they basically did it as they wanted to help women's cycling within Spain. They also did the women's team basically as an extension of the men's team and have made sure fans understand the women's team is part of the family with the men's team.

 

[sir fly]

Re: Re:

You're tomboy, Koronin, aren't you?
... Don't take it to heart, I'm just kidding, and there's nothing wrong with it, anyway.

I'm not talking about distasteful designs, only about an effort to make a distinction. Like in every family, if I'm not wrong.
Women aren't the copy of men, that's the point. And the distinction could be useful if applied in gender-sensitive discourse.
After all, it can be subject of intra-team discussion.

It depends on the identity though, and the intention, surely. And there are various different opinions that can be expressed on it. I mean, yes, Movistar and Lotto are two teams who have basically just been homogenized with the men's team, which are long-established names so it doesn't set up any separate identity for the women's team. But is that a good or a bad thing? YMMV. Cervélo launched both the men and the women at the same time, and with seemingly equal fanfare. While the talk in the press may have focused on the men, the team themselves were just as on point talking about Pooley and Häusler as they were talking about Sastre and Hushovd when it came to team achievements. They didn't put it across in any way like the women were a lesser, or even that they were in any way a separate, team. With Movistar, and Lotto, those teams are long, long established in the péloton - with Movistar we have the longest continuous dynasty in the pro péloton (since 1980) and with Lotto the longest continuous title sponsor in the pro péloton (since 1985 I believe). So they do not have the option of launching the women as part of the same entity because obviously the women's teams are significantly younger - however because they are two of the most traditional and historic teams in the péloton, they also are in the position where their brand as a cycling team is well established and known to all fans, so releasing a pink version of the kit for the women or something like that would only break with that established brand identity, notwithstanding that it might be perceived as patronising or deliberately separating the two genders, the very opposite of what they are trying to do. Even teams that aren't directly linked - like Astana - go with this continuity of brand identity approach.

Other teams of course do not; TopSport Vlaanderen's women's team for a long time wore a variety of the team's kit with a slightly different colour scheme, with added purple, which I suspect is the kind of thing you're meaning. Trek appear to be going the way that Rabobank did before they pulled out of the men's team - they had subtle differences in kit, and also Sunweb are an interesting case in point because before Sunweb took over as title sponsors, they had what was essentially a unified jersey design, but with different title sponsors (mainly to do with Giant wanting to promote Liv, their separate branding for women) and different colour accents (the men on Giant-Alpecin with red and blue, the women on Liv-Plantur with light green and purple) - but the rest of the kit, the black with the two white go-faster stripes, remained identical. The men of Farnese Vini and the women of MCipollini-Giordana in 2010 also spring to mind - different sponsors on otherwise identical jerseys.

The strange thing with Trek is not that they are going for separate brand identities between the male and female teams, nor that the design for the women's team doesn't go for an overtly "girly" approach (notwithstanding that while some riders may 'go for' the girlyness, others may be very much the opposite - and not always the ones you'd expect, remembering the often-characterized-as-very-serious Alena Amialiusik with her Hello Kitty birthday cake), but that there doesn't appear to be any unity of branding, with completely separate colour schemes AND jersey patterns. In fact apart from the title sponsor you'd be forgiven for thinking these teams have absolutely nothing to do with one another.

You know, Libertine, it's not easy to make an equally meaningful reply to yours. Always elaborate, well informed and thorough. Might be gender-related.
I've mentioned the brand identity and the limits it can set.
The colour schemes are just one aspect of the wider topic of gender identity I'm trying to discuss here. The gender identity doesn't have to collide with the team or brand identity. Could be pointed out in many ways. For example, Trek team, you've also mentioned, is in the area of gender equality with their inverted stereotypical colour schemes (my impression). It's a step in the right direction, but equaling sides often turns into fitting one side into the other one's pattern. Identity is somewhat different.
I'm getting an impression that this discussion can develop into something that overcomes the thread's topic, so I won't continue further. Also, I guess the gender perception and topic aren't of the same significance and quality in the societies where every 10 days a woman gets killed in the intimate partner violence and in societies where the women's rights have deeper roots.

 

[Alanfresco]

The Trek one is ok. Both male and femalte.

 

[Libertine Seguros]

Re: Re:

You know, Libertine, it's not easy to make an equally meaningful reply to yours. Always elaborate, well informed and thorough. Might be gender-related.
I've mentioned the brand identity and the limits it can set.
The colour schemes are just one aspect of the wider topic of gender identity I'm trying to discuss here. The gender identity doesn't have to collide with the team or brand identity. Could be pointed out in many ways. For example, Trek team, you've also mentioned, is in the area of gender equality with their inverted stereotypical colour schemes (my impression). It's a step in the right direction, but equaling sides often turns into fitting one side into the other one's pattern. Identity is somewhat different.
I'm getting an impression that this discussion can develop into something that overcomes the thread's topic, so I won't continue further. Also, I guess the gender perception and topic aren't of the same significance and quality in the societies where every 10 days a woman gets killed in the intimate partner violence and in societies where the women's rights have deeper roots.

I don't necessarily disagree with you, but it has to depend on the team themselves' aims, and this will be different for each. With Cervélo it was very much a case from launch that the women and the men were both part of one big new team, and clearly Movistar and Lotto have a lot of brand identity within the sport already cached that means that their women's teams are seen as not a new team per se but the team extending the brand to include them, therefore it makes total sense that they should not be separated by having a different look or brand identity.

Sunweb and Rabobank both had differences from the men's team, but that was mainly driven by the sponsor choosing to promote a separate brand - Giant deliberately chose to set up Liv as a separate brand identity for their women's products, and so it would have made little sense to have, say, Tom Dumoulin promoting Liv, or Floortje Mackaij promoting Giant. Obviously Rabobank chose to stay on with the women's team after pulling out of men's cycling, at which point any cohesion between the two teams ended (for the most part like Astana they were a different apparatus anyway. Rabobank actually allegedly originally wanted to withdraw entirely and keep their brand identity with Marianne Vos only, but she refused unless they financed the whole team), but Sunweb shows that once Giant/Liv ended as title sponsor, so did any differences in the branding of the men and women's teams, as they now have cohesive branding.

FDJ are an interesting one because obviously Vienne-Futuroscope '86 was an existing team which FDJ took over, rather than setting up their own team from scratch like Movistar or Orica/Mitchelton. They have kept on the Nouvelle Aquitaine/Futuroscope sponsorship while rebranding the team's overall design and look to match the FDJ men's team - however Groupama's injection of funding has been limited to the men's team; I guess you could say that this is the real acid test of the team's commitment to women's cycling, in that FDJ have stayed in the game with the women but Groupama have only extended to the men - so how much of that is wilful separate branding, how much of that is in the hands of the sponsors only, and how much of that is funnelling the funds towards the men's team and leaving the women's team as second-class citizens remains to be seen.

Trek may be explicitly setting up a conspicuously different image for the women on the basis that they don't want to send the impression that the women are just a bolt-on to the existing team, or they don't feel that the men's team's brand identity is as strong as that of the likes of Movistar as they aren't as established a team, having come through a few sponsorships and only recently settling on a colour and style identity. There's nothing inherently wrong in setting the women a different brand identity if that is the explicit goal. The issue is that by setting up something with conspicuous, stereotypical "girly" colours or styles they open themselves up to the criticism of being patronising or belittling, which Trek have not gone with. It's also perhaps better from a sales point of view - by providing a women's jersey distinct from the men you can have people buy the replica jerseys explicitly to support the women, while with a deliberately girly kit like the old Leontien team or BePink you will likely limit those women who will buy the replica jersey to those who like the overly girly colour schemes or designs (notwithstanding that men buying replica kit of women's teams would appear to be a fairly rare breed at time of writing, I find it much more likely that a man would wear a Canyon-SRAM or a Wiggle-High5 kit than BePink or the old Leontien van Moorsel team). Certainly from this approach, adopting one homogenous brand identity is often the safer option, even if there is the risk of being seen to be raising the profile of women by making them as like the men as possible.

 

[Koronin]

Re: Re:

You know, Libertine, it's not easy to make an equally meaningful reply to yours. Always elaborate, well informed and thorough. Might be gender-related.
I've mentioned the brand identity and the limits it can set.
The colour schemes are just one aspect of the wider topic of gender identity I'm trying to discuss here. The gender identity doesn't have to collide with the team or brand identity. Could be pointed out in many ways. For example, Trek team, you've also mentioned, is in the area of gender equality with their inverted stereotypical colour schemes (my impression). It's a step in the right direction, but equaling sides often turns into fitting one side into the other one's pattern. Identity is somewhat different.
I'm getting an impression that this discussion can develop into something that overcomes the thread's topic, so I won't continue further. Also, I guess the gender perception and topic aren't of the same significance and quality in the societies where every 10 days a woman gets killed in the intimate partner violence and in societies where the women's rights have deeper roots.

I don't necessarily disagree with you, but it has to depend on the team themselves' aims, and this will be different for each. With Cervélo it was very much a case from launch that the women and the men were both part of one big new team, and clearly Movistar and Lotto have a lot of brand identity within the sport already cached that means that their women's teams are seen as not a new team per se but the team extending the brand to include them, therefore it makes total sense that they should not be separated by having a different look or brand identity.

Sunweb and Rabobank both had differences from the men's team, but that was mainly driven by the sponsor choosing to promote a separate brand - Giant deliberately chose to set up Liv as a separate brand identity for their women's products, and so it would have made little sense to have, say, Tom Dumoulin promoting Liv, or Floortje Mackaij promoting Giant. Obviously Rabobank chose to stay on with the women's team after pulling out of men's cycling, at which point any cohesion between the two teams ended (for the most part like Astana they were a different apparatus anyway. Rabobank actually allegedly originally wanted to withdraw entirely and keep their brand identity with Marianne Vos only, but she refused unless they financed the whole team), but Sunweb shows that once Giant/Liv ended as title sponsor, so did any differences in the branding of the men and women's teams, as they now have cohesive branding.

FDJ are an interesting one because obviously Vienne-Futuroscope '86 was an existing team which FDJ took over, rather than setting up their own team from scratch like Movistar or Orica/Mitchelton. They have kept on the Nouvelle Aquitaine/Futuroscope sponsorship while rebranding the team's overall design and look to match the FDJ men's team - however Groupama's injection of funding has been limited to the men's team; I guess you could say that this is the real acid test of the team's commitment to women's cycling, in that FDJ have stayed in the game with the women but Groupama have only extended to the men - so how much of that is wilful separate branding, how much of that is in the hands of the sponsors only, and how much of that is funnelling the funds towards the men's team and leaving the women's team as second-class citizens remains to be seen.

Trek may be explicitly setting up a conspicuously different image for the women on the basis that they don't want to send the impression that the women are just a bolt-on to the existing team, or they don't feel that the men's team's brand identity is as strong as that of the likes of Movistar as they aren't as established a team, having come through a few sponsorships and only recently settling on a colour and style identity. There's nothing inherently wrong in setting the women a different brand identity if that is the explicit goal. The issue is that by setting up something with conspicuous, stereotypical "girly" colours or styles they open themselves up to the criticism of being patronising or belittling, which Trek have not gone with. It's also perhaps better from a sales point of view - by providing a women's jersey distinct from the men you can have people buy the replica jerseys explicitly to support the women, while with a deliberately girly kit like the old Leontien team or BePink you will likely limit those women who will buy the replica jersey to those who like the overly girly colour schemes or designs (notwithstanding that men buying replica kit of women's teams would appear to be a fairly rare breed at time of writing, I find it much more likely that a man would wear a Canyon-SRAM or a Wiggle-High5 kit than BePink or the old Leontien van Moorsel team). Certainly from this approach, adopting one homogenous brand identity is often the safer option, even if there is the risk of being seen to be raising the profile of women by making them as like the men as possible.

I think you're correct in what you're saying. I do like the women's Trek kit overall, although the stripes are a bit odd to me. It is interesting they're going so different for the women and men's teams.

One point with Movistar. The team considers itself to be an extended family. When they added the women's team, it was brought is as part of the same family they already had with men's team. Thus they are going to want to keep things as close to the same across both teams as possible because they want everyone to know that the men's and women's teams are the same team. Yes this is a very old team with a storied history for the men's team.

 

[42x16ss]

If you look past the difference in colour and just look at the placement of the logos you will notice that everything is identical except for the stripes on the women’s kit. I actually don’t mind this as differentiates the two without creating the impression that they’re two different identities.

Same sponsors, same design, just different colours and those stripes.

 

[Ricco']

About the Trek kit, just to add that the women's kit is in the same line used by the women's Trek cyclocross team this winter with Ellen Noble, Evie Richards and Emma Swartz.

In XCO, this summer, Trek's men's factory team (ok, only Sergio Mantecon because Anton Cooper was dressed with the New Zealand champion jersey) dressed as full red (same as the men's road team) while the women's team (not frequently seen because Emily Batty was the canadian champion) dressed with the same kind of blue present on this cyclocross jersey.

 

[Koronin]

Re:

About the Trek kit, just to add that the women's kit is in the same line used by the women's Trek cyclocross team this winter with Ellen Noble, Evie Richards and Emma Swartz.

In XCO, this summer, Trek's men's factory team (ok, only Sergio Mantecon because Anton Cooper was dressed with the New Zealand champion jersey) dressed as full red (same as the men's road team) while the women's team (not frequently seen because Emily Batty was the canadian champion) dressed with the same kind of blue present on this cyclocross jersey.

TY. I like this kit a bit better than the road kit.

 

[the delgados]

Re: New Jerseys - 2019 Season - TeamKits-Maillots-Tricots-Te

Just going to interrupt this thread for a couple seconds.
Dear Michelton Scott.
Please add more colours in 2019 to your design.
The current kit is uninspired, to say the least. Depressing is a word that comes to mind.
All best,
the delgados

 

[Laplaz]

Quick-Step jersey next year, almost the same as this year.

 

[pastronef]

Re:

Quick-Step jersey next year, almost the same as this year.

Viviani with a Specy hat, riding his golden Pinarello

 

[Bakkie]

Re:

Quick-Step jersey next year, almost the same as this year.

I don't think these are the 2019 kits, just some updated 2018 kits for the race of Keise-Viviani.

 

[Tim Booth]

Re: Re:

Quick-Step jersey next year, almost the same as this year.

I don't think these are the 2019 kits, just some updated 2018 kits for the race of Keise-Viviani.

described by QS as
'the official #deceuninckquickstepteam track jersey'
https://twitter.com/quickstepteam/status/1062448270776193025

 

[jarvo]

Re: New Jerseys - 2019 Season - TeamKits-Maillots-Tricots-Te

Canyon Eisberg seem to have become Canyon DHB for next year

 

[Laplaz]

Roompot Charles:

 

[Zinoviev Letter]

Roompot’s budget clearly did not extend to paying any kind of professional designer. That looks like they got a soigneur to knock it up with a PCM editor.

 

[Tim Booth]

Re: New Jerseys - 2019 Season - TeamKits-Maillots-Tricots-Te

2019 KIT REVEAL: We’ve got full details on our new look for the upcoming season with @CastelliCycling
https://twitter.com/TeamSky/status/1068468132652728320

 

[jarvo]

Re: New Jerseys - 2019 Season - TeamKits-Maillots-Tricots-Te

From the front this is probably the classiest kit Sky have had, shame the stripe on the back ruins it