Great points Craig, I guess in this society a little ends up becoming a lot. Its a bit like cigarettes, a few wont kill you but they dont have any calming properties in em we cant get from other like yoga, herbal teas, good nights sleep etc. Animal products have nutrients but also too much saturated fat, cholesterol, risk of ecoli poisoning, hetrocyclic amines, benzopyrenes, adrenaline, uric acid, parasitic infestations etc. A kick in the shin now and then aint gonna hurt us but why get kicked at all? Cos someone told us its good for us? Sometimes its good to question what is encouraged by the billion dollar industries. Sometimes certain industries dont have our best interests at heart.
All we need is found in plant foods. There isnt a single nutrient in animal products that we cant get better in whole plant foods. Even vitamin b12 and DHA, EPA are produced in the human body. All plant foods contain all the 8 essential amino acids. The biggest and strongest animals on the planet get their nutrients from plant foods, gorilla, rhino, elephant, hippo, bison, giraffe etc.
I make a deal with people, they dont look in my shopping cart and I wont look in theirs..

Like when I worked in the bike industry I was known for preaching about getting a bike with a lifetime frame warranty and getting fitted up by the right staff member. I never sold a single bike with a 5 year warranty. I just refused too and told the person why. Some appreciated my honesty, some didnt. I didnt take it personally. I would be out riding and see such and such riding a bike and then a year later they have a warranty issue and are hating life. I never said 'I told you so', cos I already had from the get go. Im attached to giving out information but not attached to peoples outcomes. Cos if we want something more for the person than they want it themselves, we will go bonkers.
This was a poster on a bus stop in London a friend sent me. You gotta have some science behind you if your gonna make that claim and not get sued by the meat and dairy industries. Like when Oprah got sued after saying 'I will not eat another hamburger!' in reference to mad cow disease in hamburgers and she ended up winning the lawsuit. After the court case the reporters asked her if her opinion had changed and Oprah said 'I still will not eat another hamburger!'