Professional Cycling Sponsorship Discussion Thread

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Mar 13, 2009
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Fus087 said:
When the Dutch fed introduced minimum salaries for Conti teams a few years back, we saw a dramatic drop in the number of Dutch Conti teams.
They simply couldn't afford it.

The money in cycling is small compared to many other sports, and ridiculous given the amount of exposure the Tour gets (and some other races regionally, but the Tour worldwide).
Small teams are often having a hard time just getting the wheels to turn around for the whole season.
They'll often look for whatever ways to minimize their costs, some times in ways you wouldn't believe - like taking homemade sandwiches across the whole country in order to save money on food at the race venue. :D
Sometimes, that will include asking a rider to find a sponsor for the team in exchange for a ride. Not necessarily evil-intended, but just out of necessity.

The combination of a minimum number of riders in a team, and a minimum salary will have an influence at the world tour level, but i have no real idea how many riders at WT level make the minimum. Though currently I believe the minimum is 36300 euro gross. I would think if the minimum wage changed, the exposure stays the same, therefore sponsors money wouldn't change, but rider costs are less, so either the team makes more money, or they then reinvest this money into rider performance ie new kit, drugs, research more comfortable transport etc, or into their top riders who getting the exposure. There would be a small lowering of cost to sponsors, but i think the marginal cost reduction would be borne 100% by the cheap riders obviously, and the marginal savings made spread through the system, landing mostly on the top riders.
 
Mar 14, 2009
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Race Radio said:
Certainly rumors to that effect, but this time of the year rumors are plentiful facts are scarce.

... or is it Cannondale + Sagan to Tinkoff and Specilized to Garmin?

One or the other for sure :D
 
Aug 13, 2009
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Jancouver said:
... or is it Cannondale + Sagan to Tinkoff and Specilized to Garmin?

One or the other for sure :D

Definitely not Specialized to Garmin. Sagan is going to Tinkoff.....but what will he be riding???
 
Mar 14, 2009
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Race Radio said:
Definitely not Specialized to Garmin. Sagan is going to Tinkoff.....but what will he be riding???

I think Tinkov is looking for the best bike and he may be willing to take Cervelo etc without asking for any additional $$$

also Bianchi is pretty desperate for a WT team for next season but I dont hink they have the "edge" Oleg is looking for :eek:
 
Aug 13, 2009
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Tinkov, and his buddies, want to buy the ASO. A little threat of a boycott should bring them to the table a bit faster
 
Mar 9, 2013
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He is only saying what needs to be done. Our sport is huge worldwide. Everyone makes money except the teams and the riders. Imagine trying to sell the current system to say the NFL. They would laugh you straight out of the room. The riders need to back this as well and form there on union. That actually has there best interests in mind.

Oleg bought his team for? He loves the sport no doubt. But he is a businessman. He sees the explosion of dedicated sporting tv networks. He knows that if cycling could be brought out of the stone age. He is sitting on an asset/team that he bought fairly cheap. And can go up in value significantly.
 
thehook said:
He is only saying what needs to be done. Our sport is huge worldwide. Everyone makes money except the teams and the riders. Imagine trying to sell the current system to say the NFL. They would laugh you straight out of the room. The riders need to back this as well and form there on union. That actually has there best interests in mind.

Oleg bought his team for? He loves the sport no doubt. But he is a businessman. He sees the explosion of dedicated sporting tv networks. He knows that if cycling could be brought out of the stone age. He is sitting on an asset/team that he bought fairly cheap. And can go up in value significantly.

The sport isn't huge. The TdF is huge.
Plenty of races are gone and some are barely getting their race started because funds are lacking.
Organizing a race costs huge amounts of money. Televising a race costs loads more than a football match and cycling doesn't receive any spectator tickets as well.

I'm sure ASO earns good cash on the TdF and sure they should spend more of that on price money, but besides ASO there isn't any money to get.
 
Mar 13, 2009
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Race Radio said:
Tinkov, and his buddies, want to buy the ASO. A little threat of a boycott should bring them to the table a bit faster

Boycott terrible idea, buying the ASO, not a bad one in some respects.
 
Mar 14, 2009
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The rumors from other threads are:

Cannondale merging with Gamin
Alonso buying Giant-Shimano license

If that is correct, we are definitely losing one Pro team (cannondale) and Belkin is still looking for a sponsor. Hopefully they will find one soon as it would be sad to lose two WT teams in one season.
 
May 11, 2009
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Jancouver said:
............ Hopefully they will find one soon as it would be sad to lose two WT teams in one season.

Isn't the UCI planning on reducing the number of WT teams either next year or 2016?
 
Aug 13, 2009
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Jancouver said:
The rumors from other threads are:

Cannondale merging with Gamin
Alonso buying Giant-Shimano license

If that is correct, we are definitely losing one Pro team (cannondale) and Belkin is still looking for a sponsor. Hopefully they will find one soon as it would be sad to lose two WT teams in one season.

The Garmindale deal is done. It appears Alonso is going to buy a team, with Giant-Shimano being most likely
 
Jul 4, 2011
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I find all this terribly depressing.

Pro teams seem to be on the verge of extinction, yet the sport feels its about as popular as its ever been.

Yet following this merger and the end of Belkin we have the following domiciled pro teams.

2 Russian (3 if you count Astana)
1 UK
1 Swiss
2 American
1 Italian
2 French
2 Spanish (giant going to Alonso)
1 Luxembourg
1 Belgian

Surely there are more countries in the world than this and surely more sponsors.

How much does a pro team cost a year? £10 million? Its absolute peanuts!

ASO needs to pull its finger out of its **** and help develop the sport rather than just milking it.
 
Jan 26, 2012
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Race Radio said:
Some big bike related changes coming soon. Perhaps the biggest non-GC rider is going to be switching bikes and a large non-Euro team will be using an American brand next year.

Silly season starts soon

I just saw this article. I am just curious whether Aragon 18 has signed with a WT or Pro Conti team?

Summary of article:
They've signed a deal with a team that currently riding in the tour but won't say who.

http://pedalmag.com/canadas-argon-18-signs-agreement-with-tour-de-france-team/
 
Jun 3, 2011
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So...when Oleg was hinting about boycotting the Tour, I thought he was confident he would have a solid gold bargaining chip in the form of the 2014 TdF winner on the TS team.

Now that that's not gonna happen, where does this leave the sport?
Oleg's got plenty of friends?$
 

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