enCYCLOpedia said:Scott SoCal said:Any promotion USPS received vis-a-vis cycling is now and forever associated with cheating.
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That may not actually matter too much. The most famous brand associated with cheating in modern cycling has to be "Festina". I once saw an assessment (although I cannot find the reference at the moment) which showed that Festina Watches, the company, actually benefitted from the greatly increased publicity.
Whether or not USPS have a claim against Armstrong depends very much on the details of the contract. If that contract explicitly prohibited the use of PEDs, (and if they can demonstrate that such a clause was reasonable) they have a much stronger case than if the contract makes no mention of PEDs, and they somehow try to argue that Armstrong brought their name into disrepute, for example. The fact that Armstrong has reportedly already offered $5M in compensation points to the former.
The argument forwarded by Herman is an interesting one, but a dangerous slippery slope for Lance.
Yes, there was a study that suggested Festina benefited from the additional exposure.
The USPS is a very different beast, however.
It is a pseudo-Government entity that is the US's largest civilian employer and is supported by tax dollars, wherein that same Government has very active anti-drug authorities, laws and campaigns.
The USPS is also an entity strongly associated with 'goin Postal' and other negative image issues. Substance abuse is a serious concern, and the Postal Service has an active substance abuse testing program.
Asserting that the benefit of the sponsorship may have been triple the investment must also take into account the value of the damage of being associated with a new form of 'Goin Postal, or 'Riding the Postal Bus.
Does Lance really want to be held to the standard of image impact?
Probably not. Then there is the issue of proof: millions of dollars would be spent by both parties (starting with Lance), needlessly, on valuing the image enhancement or damage.
The $30m should be pain enough.
Dave.