- Jun 19, 2009
Neil... Firstly, I forgot to mention the all important TV (and the rights)- absolutley agree, no TV and therfore no need for the human billboards.neil69cyclist said:You are right back to the point, I think the biggest problem will be generating sponsorship $'s to pay for the teams and riders, this is partly to do with recession but also to do with the image of the sport as someone that DOES know a lot about sponsorship and brand marketing I can tell you that if things continue as they are we will see the death of the sport as we know it. The major races will survive to a degree but there will be much smaller budgets and this could lead to TV's priority and budget moving away also.
As someone who doesnt know much about branding and sponsorship - (I am just a humble DoctorB) - but wouldn't a 'clean' Tour would be the the most desireable for all stakeholders?
Hence the reason not to 'continue things as they are' and sell the image of the new clean Tour.