The only part of Joe's activities that I don't really think was overly smart, was agreeing to testify at the Landis hearing. In doing so, he brought a world of pain down on himself and also exposed his import/distribution business to the light of day.
Probably not what he aimed to do?
That said, he was in a situation he hated and all-roads (well, all those other than the omerta route..) seemed to point to him being cast out of cycling, in either a riding, management or coaching role.
I imagine it's been h3ll for Joe - pretty much every sporting achievement has been ripped from him and a future career sidelined/written off. That really takes a strong person to stand up and take that. For that, I both admire Joe and feel a large chunk of sympathy for the guy. If he was more of a weasel, he would have admitted a one-off use of testosterone, taken his ban and kept his income secure via his online sales. Clearly, he's not that man!
Probably not what he aimed to do?
That said, he was in a situation he hated and all-roads (well, all those other than the omerta route..) seemed to point to him being cast out of cycling, in either a riding, management or coaching role.
I imagine it's been h3ll for Joe - pretty much every sporting achievement has been ripped from him and a future career sidelined/written off. That really takes a strong person to stand up and take that. For that, I both admire Joe and feel a large chunk of sympathy for the guy. If he was more of a weasel, he would have admitted a one-off use of testosterone, taken his ban and kept his income secure via his online sales. Clearly, he's not that man!