behind the Giant-Shimano (and previously Argos) Giant-Alpecin, Giant-Sunweb, Sunweb there must be a similar marketing and PR brain to Sky but they did it slower, from the Argos years, now since 3-4 years with the #creatingmemories hashtag and the 2 vertical lines on the jersey (while Sky has 1....) the "young team", the 2015 Dumo-Vuelta experiment, the likeable team...
it´s coming together. kudos to Spekenbrink and co. for working behind that. they planned for long time. just look at Dumo´s contract until 2021.
they saw Sky´s big mistakes and Sky´s methods and marginal gains and learned from them. they have everything to please the public. Geschke, Ten Dam (tweeting to digger today ffs) the young guns from Holland and Australia etc
that is going to be huge. Kelderman stepped up big time and well, Dumo winning in Oropa is an aperitif of what is coming next year. and today we had the confirmation.
the team that will try to defeat Sky (with their similar methods, because they saw Sky and slowly learned) is coming
Dumo in 2015 "Wiggins showed me what´s possible"
http://teamsunweb.com/auping-tech/
bring their own mattresses and train in South Africa