It's sort of perspective of the uniformed that because oil money appears to be limitless that is reality. Depending on who and where oil at @$65-70 dollars a barrel or oil traded in currencies other than US dollar and big issues. Total Energies signing on for sponsorship responsibilities is a good thing overall but it's a cautionary tale..the auto market is volatile world wide , cycling enjoys sponsorship money from multiple brands currently and those funds should also never be counted as a forever flowing source of revenue.
As if things were not strange enough globally, Ineos Grenadier uses a very old school marketing approach in North America and year after year sales in the US for example are above average. The company gets pre orders and has sold out for each year since entering the market. Other car companies use metrics based on inventory ,none even Toyota and Honda always have leftovers were Ineos doesn't. So if sponsorship money is based on big market sales like US that's a good thing because yes overall car market has issues, currently Ineos products enjoy some niche space.
The thing that should concern British cycling buffs is that while sales of Grenadier are decent in US they aren't great everywhere else, despite @40% jump in North America company overall sounds pretty shaky. And George Hindcappie shouldn't see an opportunity because car companies in the US don't dump money into bike racing..
Ineos restarts Grenadier production
Recaro is back in business, so Ineos' Hambach factory is as well...www.pistonheads.com
Still lots of others in the business don't see them surviving..? Would Ineos still sponsor bike racing if lion's share of sales were outside Europe? We shall see.
Will Total Energies end up with multiple teams?
Total-Energies will back Bernaudeau's teams (Pro team and Devo team) until end of 2026
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