- Aug 27, 2012
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blackcat said:took what, 15 years for USPS doping to come out. And if Armstrong never came back, it would only have been knowledge for a very few like the 12 on the clinic.
I think the times have changed. Yes 12 clinic die-hards 15 years ago, but many dozens, hundreds and thousands reading, spreading the message, etc as of late. Because of people taking the initiative, not longer relying on traditional media, but getting closer to the truth and/or rumor mill themselves, via social media.
Case in point, the 30 or so de-identified people in USADA affidavits. Deciphered here in 2 days flat. Resulting in various riders/managers retiring early. Likewise Darrel's comments, accessible and read by far more people than ever before.
It's very different now, and traditional media as well as team managers and sports administrators are going to have to deal with accountability in ways very different than before. The Team Sky doping discussion is again a classic example. The PR spin of the past doesn't work any longer. Nor do "feel good" messages by high profile riders like Cadel. People are going to expect a closer true story, and high profile sports people, as well as business people, politicians, etc, are going to have to be more accountable. Or the public pressure will force them out. This is only the early days of social media, but you can see how quickly and powerfully it's happening in cycling.