Can't help but notice it's number 2 on the guardian's sports articles.
It's also a totally meaningless story that has nothing to do with sport and would be more at place in a south American midday telenovela for housewives.
Summarised in an unimaginative article that fills word limit by essentially bulletpointing a few well known facts about sky that everyone has heard about 10 million times by now (e.g. Wiggins won the 2012 tour De France)
And that is the 2 nd most popular news story in the guardian.
A newspaper which would sooner fold than offer any real coverage to the rest of the cycling calendar.
Sky's domination of cycling seems to exist purely to give the British media these 2 personalities for this conflict narrative they can pull out of their *** whenever they need a story.
And to give the British public a very patronizing insight into the tdf which is presented as a very minor sporting event to begin with since any meaningless brit can with the upper lip spirit and the Brailsford regime, learn to dominate the sport Usain Bolt style. and which usually takes the form of presenting a century old cycling tactic (e.g. team slipstream) as something invented by sky that gives them an advantage.
But outside the home country hype neither Wiggins nor froome seem to have the same popularity as previous contenders e.g. Contador and Schleck. Contador was massive in Denmark this year, partly because he rode for a Danish team. When he decided to ride the giro 2 years ago that got massive press in Italy throughout the year. By contrast when Wiggins did so this year, even though the British press tried to say that RCS loved Wiggins so much they were making the course especially for him in a desperate attempt to get him to the race, he went in as just another contender like Sastre in 09.
Looking at fans on here (prr section) or Twitter, only a small % of contadors fans are actually Spanish, with the most diehard ones being found in northern Europe and loads scattered across the continent. There was also massive support for schleck that obviously went beyond the small country in which he was a hero in.
By contrast 99% of sky fans are British.
The point being, the way sky has come to dominate the tdf has been so extreme it's had a strange effect on the attitude of cycling fans.
It's not like schleck and contador have great personalities.
Rabobank has been a team for over a decade which also aimed to win the tdf with it's riders, and had a far greater talent pool to take from. It never came close.
Sky, before people even got used to seeing the jersey, already has 2 tdf winners who won in the 2 most dominant fashions since the tour had single speed bikes, both of whom had been absolute nobodies before, had not worked their way up to contention status, and just happened to come from the teams target country (rabo even by trying Levi, menchov, chicken did not succeed).
Sky simply jumped over, rather than slowly walked through, the rest of the world of cycling, leaving the rest of cycling almost unaffected, and itself and it's own target country, almost like an independent sport with it's own races (tdf contested just between sky riders) own media stories, own ways for measuring greatness in the sport, own ways of assessing the sport.
While the rest of the world moves on as usual, just without the 1st place at the tdf.
But in Britain Murdoch and bskyb finds itself almost as a cartel when it comes to cycling. They hold a position more dominant than there than in tv.
Amazing how lucky this Murdoch is eh. Just happened to stumble across the 2 greatest athletes in history who just happened to come from the generation when he invested in cycling who just happened to be British.
Maybe that's how he succeeded in all his other businesses. He was always willing to bend over backwards while others bent the rules (e.g. not doping at sky while everyone else does) but got really really lucky everytime?