Benotti69 said:
What is stopping Branson doing an Alonso? Alsono is not buying another team!
Not many are willing to sponsor teams in cycling. Look how many teams have major cycling companies as major sponsors. Cannondale, Trek, Giant Shimano, Lampre Merida, BMC.
What is stopping Branson, I suspect, is the stranglehold Team Sky have over British Cycling, and vice versa. There are british riders on other teams. In certain cases (Dowsett) quite good ones. But there is no room for another distinctly British team while BC and Sky are completely integrated as they currently are. And for all the recent growth, there still aren't enough top british riders for two world level teams.
In the unlikely event that Sky-refusniks the Yates brothers, or Dowsett, turned out GC contenders, for example, there might be an opportunity for a BT-Virgin style second team with a more renegade mission - the ABU of british road racing. But serious british riders still tend to come through 'the program' and 'the program' funnels quite explicitly towards sky.
Of course, if Sky then step away - the entire dynamic changes, which brings us back to the original point.