For me, this stuff is just another loathsome aspect of what is known as the 'professional' approach of Sky. Is it so dissimilar from other more mainstream sports? No. But then, I don't find the fact Wayne Rooney or whomsoever has managed to string - or get someone else to string - enough sentences together to bind a book in big type very edifying either, so I welcome no one capitalising on this merchandising avenue much.
Maybe I'm old-fashioned, but I tend to believe the the value of such books lies not in the blow-by-blow account of what happened or 'how it felt' sentimentality - but on whether there is some analysis, some overview, some insight into a wider picture. The sort of picture one might get when viewing a whole career with a little bit of distance; with a bit of objectivity either gleaned from looking back on what happened with some insight into oneself, or having someone else write who is both intelligent enough and objective enough to exercise their critical faculties and address some of the thornier aspects of the sport without the rose-tinted glasses / fawning bias of a fan-with-a-typewriter.
The issue I have with most of the books on Hitch's list - like a lot of other zeleb. autobiographies in whatever aspect of life - is that they are crap. Some are anecdotal, maybe mildly amusing, essentially descriptive, bland and inoffensive. Some are fawning propaganda. Some are badly structured, poorly written, shallow-as-pond skim. And for me, that tells something about the character of those involved. The fact that a team or rider (and indeed, writer) is willing to put their name to / endorse book after rushed out book, with little additional content and very poor quality to 'cash in ' on winning the Tour or doing the Hour record or whatever, speaks volumes about their ethos. For me, it is the literary equivalent of selling me a bit of kit which falls apart after a couple of washes. It is not about the quality, it is about making money. It equates, at best, to produce minimum quality to serve the market and at worst, to a willingness to rip-off the fans to get the most out of 'your time in the sun'.
And this is where I think is the most doping relevance for me…because it is telling about people's motivations, and their integrity, whatever the talk about standards and values - this is how they act. And it becomes a lot easier to believe that a man willing to put their name on any old crap written by a ghost writer in time for Christmas will be wiling to take other short cuts. And that the man willing to write that won't necessarily question too carefully what he is being told to write.
Because whether or not those ghost writers / journos / fans with typewriters actually know anything about the doping, they are certainly in 'the club' and want to stay there…so at best, that means staying on side / being neutral; and at worst, behaving like Sky's propaganda arm. With so little money to be made from cycling (versus other sports) and a short time to make it, they will be extremely disinclined to bite the hand that feeds them whilst the narrative people want to read and riders and teams want to push is 'national heroes'. No one at the minute wants to hear or write the 'doping' story…this is part of the Olympic 2012 legacy - 'people' want to believe.
I have heard - I don't know whether it is true - that Contador is writing his autobiography. I have no idea whether it'll be any good, or self-serving, badly written shite as well. But I will say this - at least he has waited until his career is nearly / is over and will have the insight that brings. Here's hoping he (or his ghost writer or both) can also string a non-cliche'd sentence together, can manage to write without an insufferably smug or conceited tone and has something to say about his career in the wide sweep of the sport. It's too much to hope that we'll learn anything objective about the doping stuff, but I for one am at least interested to see whether he has some interesting opinions / views on the sport as a whole and how it's changed over the years he's been active.