Indeed. I highly doubt it's actually Cavendish or Martin "insisting" on using a Specialized bike, as media would have one believe, but rather a clever marketing strategy by Specialized, i.e paying Cavendish massive amounts of money to continue using their equipment. In the eyes of the public this may look like a case of personal preference in which case it's the best commercial specialized can get (simultaneously they make one of their rivals, Pinarello, look bad).pedaling squares said:Cav insists on Specialized, Martin insists on Specialized... sounds like Specialized are throwing a fair bit of cash at these boys to be on their bikes.