Organisers could be smart and cooperate in some form in terms of commercialisation. If the teams would get on board too, that means some money in it for them too. That is i guess the most reasonable way forward, passing billion euro mark. Much more cycling clubs should compete and be a part of the system, at least few hundreds cross Europe in the future, maybe beyond.
Till then i feel the sport is still doing relatively good, for now. Some uncertainty, regarding sponsors, that is always involved, regardless of the model. What we need to acknowledge now is pro road peloton is on the rise and if done right it can some day take on even football. Overall football is much better as a sport then F1.
The biggest obstacle today, achieving that, is poor athlete safety. Until this area improves forget it. Nobody will support such mickey mouse attitude to athlete safety as this sport is currently promoting.
I read the CN article and had to take a shower afterwards, I just felt greasy, felt like I was witness to parent and game unrealistic,boasting about their child, family member who had a terrible game, but the mutual $$$ kissing society continues, don't let facts get in the way of a good story.
If you compare football, F1 and bike racing, with racing always positioned last for obvious reasons in all references.
Football and F1 , TV coverage.. Bike racing almost none.. Football with hundreds of millions per week tuning in to watch, F1 whenever there is a race, international mass audience, and shouldn't need to be said but I must, the TV broadcasts have big sponsors.
Athletes salaries.. Again, bike racing is nowhere
Franchises? F1 and football have standing room only, people on a waiting list.. Bike racing struggles with minimums.
Merchandising.. Go to an airport, shopping, big sporting event.. See a cycling team hat or jersey worn as part of sports fandom? Doesn't happen.. Some football teams sell gear 24\7 worldwide.. Sold, worn, enjoyed in countless countries were team will never play.
Paid ticket sales and concessions? Does bike racing have either?
Championship? Points standing? Playoffs? Bike racing doesn't have an established unit of measure? Who is the best is all over the place? TDF, rainbow jersey.. No clear standings.. Fans can't follow because pro racing can't be followed.
Sponsors? When it's written about or discussed, to include bike racing with any major sport is utterly, completely disingenuous. Golf, tennis, football, soccer( football) car racing, cricket, rugby all way way ahead in backing. Sports with prize money.. Bike racing near billiards and bowling..money in cycling can't seriously be discussed in comparison to major sports.
Business model?
Cycling doesn't charge to watch, cycling sells almost no merchandise, TV revenue or creating must see TV, bike racing can't figure it out.
If a serious journalist can sit across from cycling aficionados and they are comparing themselves or bike racing to football or F1 and you don't laugh out loud or call for medical help, change jobs.
If you are serious, a journalist could ask cycling heads..what are you doing about TV revenue? What are you doing about getting desperately needed sponsorship money into the sport?
What have you done about holding summit with teams, sponsors, race organizations about what can be done to establish common goals.. And work together towards them?
What is bike racing doing about dramatic shift in consumer preferences? Other sports and entertainment producers are doing everything they can to get in front of consumers.. Doing everything so consumers have access to events and athletes. What is cycling doing?
What is bike racing doing to market brands? Teams.. Races, riders what is being done to expand exposure and markets?
And Mr or Ms, Mrs UCI, cycling official watch this and other similar things? Do you have a comment or strategy?
View: https://m.youtube.com/watch?v=8klhEpBRo1c
Why would an outlet that does so, so much cycling coverage, just matter of factly describe bike racing as " out of control ".
What do others who know less think of how things are going? Scary how out of touch the UCI appears to be