kurtinsc said:
Look, you need to understand that a website is different then a legal entity.
THERE IS NO LEGAL ENTITY KNOWN AS LIVESTRONG.
It doesn't exist. You can't sue "livestrong". There simply is no such thing.
"Livestrong" is purely a brand. That brand is owned by a legal entity known as the "Lance Armstrong Foundation". To use the brand you have to get permission from the LAF.
Demand Media purchased the rights to use "livestrong" for a for profit website by giving the LAF stock in Demand Media. It doesn't mean there are now two "livestrong" entities... there are NONE. There are just two websites. Referring to a "livestrong" entitiy is simply a semantic mistake in referencing the entity that OWNS the LIVESTRONG brand... the Lance Armstrong Foundation.
This isn't complicated. A website address is simply that... an address. It's not a company, organization, or legal entity of any kind. Do you really think if I go and register "kurtinsc.com" that all of a sudden a legal being called "kurtinsc" comes into existence? Really?
Yes Really. Excellent post which proves my point entirely.
Deception. There really is no way for a user to know which part of Livestrong is for Demand Armstrong and which is for LAF fundraising, cancer support foundation.
I conclude form his own website:
"The Lance Armstrong Foundation will continue to support cancer survivorship and call on our nation's leaders to wage a new war against cancer through LIVESTRONG.ORG. LIVESTRONG.COM is a practical resource to find a wealth of health-related information from a wide range of sources, and is a proactive way to have a daily conversation about being healthy and living an active lifestyle.
While LIVESTRONG.ORG remains a nonprofit, LIVESTRONG.COM is a for-profit that derives its revenue from advertising and member subscriptions."
It goes on:
"A strong and engaged community
Throughout the site, members are encouraged to interact with each other and provide their opinions and experiences. At LIVESTRONG.COM, we believe health is not just static information; rather it's an ongoing conversation between experts, doctors, caregivers and patients. Through user comments, reviews, groups, Q&A and message boards, LIVESTRONG.COM members complete the site with real-life experiences and ongoing peer support. Change is driven by daily action, and that's what the LIVESTRONG.COM community is here to do."
a lot of .com'ing going on in there and not a lot of .org'ing. You see my point. Livestrong .org and .com is of one to the consumer but the end game is much different. ie one goes to the pocket of Demand Armsrong and the other pays for the expenses on his jet.
Don't waste my time with a reply.