I am curious about a couple of things in your post, if you can elaborate thanks, and if you don't want to that's your prerogative.. No judgement, honest.
Edited down, but it's more about being a media darling within the context of the sport, not to say that gossip magazines are running front page news about the lives of cyclists or anything like that. That said, however, we should look at the fact that a country like France is a pretty big one with significant coverage and interest in a lot of sports, and PFP has won sportswoman of the year in France three times (2014, 2015 and 2020), and having won the TdFF now I would be genuinely shocked if she didn't take a fourth title. Julien Alaphilippe has also won three (2019, 2020 and 2021). Now, I have noticed a significant preponderance across the globe for competitors in
individual sports over team sports in such awards, which brings more attention onto sports with less immediate cultural centrality in France than, say, football (soccer) or rugby (union), while the effect of a big star who captures the nation's attention in some big event or another can have knock-on effects (take Teddy Riner and Clarisse Agbegnenou's three titles apiece as judokas). Often this will be centred around an Olympic sport or discipline (take the success of Chris Hoy in the UK or Léon Marchand in France as examples), but there can be exceptions when an event has a certain specific importance to a country - Red Rick mentioned before about Andy Murray winning Wimbledon in the UK after a similarly long home drought. The Tour de France is like that, only more so. It is an event which is enshrined in the French calendar. It is written into French law that it be on free-to-air TV. It is during holiday season giving maximum opportunity for viewing, and it traverses Bastille Day. People may not know who the protagonists are or understand what's happening in the race, but they may still come out to the roadside, or get their machinery together, get stitching, buy fabric, make arrangements to make some colourful field or road art to get their little village or small town some TV time when the race comes by, and then watch excitedly to see if their display got shown.
The other thing to bear in mind is the state in which French cycling found itself when Pauline first appeared on the scene. We were
deep into the
péloton à deux vitesses era, where the French had been reduced to bit part players in their own show. Guys like Virenque were gone, guys like Moreau were aged out, and the French teams were peripheral at best, stagehunting in the mountains and if they did crop up on the front page of the results sheet it was usually because they'd got into a break that got gifted time. Several years in the 2000s they didn't have a single rider in the top 10. In 2007, the best placed French rider on GC was Stéphane Goubert, in 27th. Their GC hopes lay at the hands of people like Sandy Casar and Christophe le Mevel. They hadn't won a Monument since 1997 and they hadn't won a World Championship since the same year. Women's cycling was, if anything, in an even worse state. Jeannie Longo-Ciprelli was still, in her 50s, one of their best riders, winning national championships and being their best option at World Championships time trials, taking her last national TT title in 2011 at the age of 52. And when
she wasn't winning, the most consistent alternative was Edwige Pitel, a former academic who didn't take up pro cycling until her late 30s and who was 43 when Pauline arrived on the scene. Everything seemed pretty grim, and then suddenly you have this highly photogenic teenage sensation appear on the scene starring across all disciplines, both winning big and performing like a star, looking every inch the new Marianne Vos. Women's cycling was extremely peripheral and to a great extent still is, but that was the world of French cycling when Pauline arrived, and it led her to become the great hope.
Simultaneously, the lack of success on the road led the French - especially the specialist press - to lend more eyes to other disciplines of the sport than might otherwise have been the case, drawing more eyes to the likes of Julien Absalon. This helped keep eyes on her even when she moved away from racing the road and decided to specialise in mountain bike in the mid 2010s, but also led to her getting into the public eye somewhat less intentionally, in the great soap opera of French cycling couples which became minor public drama at the time (exacerbated, of course, when Pauline voiced some choice words about Lizzie Armitstead's lying about her provisional suspension before Rio, leading Philip Deignan to air details of Pauline's private life in public in retribution).
France may not have cycling at its heart for a large part of the year, but it does feel to me as an outsider that at least in some quarters of the media they still feel a sense of, if not ownership of the sport, then at least some kind of custodianship, that means that they feel like they
should be prominent in it. The lean times may now be over, but it should not be underestimated that Pauline came along when French cycling was at an extremely low point and offered tangible achievements, albeit in a somewhat limited pool due to the state of women's cycling at the time, that were communicable to both the cycling-viewing public AND the general casual audience (World Championships and Olympic titles, as well as holding the World title in road, cross and mountainbike simultaneously, an achievement never before done and yet to be replicated (Mathieu van der Poel being obviously the nearest)), and as an added bonus those achievements were wrapped up in a highly marketable, photo- and telegenic package.
At least as I see it, that's how she came to be a popular figure, and even if they matched her achievements, the French GC challengers of recent years and even the near future, like Labous, Muzic, Kerbaol, Bunel and so on, would not have the same currency to the French public that Ferrand-Prévot has. Not only would the media have to sell these new names and faces to a public that already knows who Pauline Ferrand-Prévot is, but they simply aren't coming around in the same circumstances. French cycling may not be at the pinnacle of the sport again, but it's far from being in the kind of gutter it was at the end of the 2000s. They won monuments in 2016, 2018 and 2019. They won World Championships in 2020 and 2021. They have had podiums at the Tour with Péraud, Pinot and Bardet, while French teams have also had podiums in Grand Tours with other riders, like O'Connor. French cycling isn't in the desperate need of hope that it was when Pauline came along. But that's also part of why it feels so convenient that Pauline return and immediately become the first French winner of Paris-Roubaix and of the Tour de France Femmes before she gets too old and starts to slow down. Because whoever it was that won it first for France was
always going to become a big deal, but Pauline with her Olympic and World titles was already a big deal that makes it that bit bigger of a story.