Thoughtforfood said:
But I don't think the effect will be lasting. Lets face it, we used to get all three GT's on tv along with live classics. Now we get the ToC and 1 hour recaps of races that are FANTASTIC.
I wasn't around (or at least wasn't watching) when there was serious TV coverage, but cycling isn't immune to the same market forces that have killed other sports on TV. Just look at the Olympics, for example. I used to love watching, but now can't be bothered because all of the little vignettes and promo pieces leave so little time for actual competition. They only bother to show the top few contenders in each event before switching away to something else. I don't think that's anyone's fault, but just a reflection of the "ESPN-ization" of American sports.
I do think cycling can grow in popularity in the U.S., but it won't be because of Versus' cycling coverage. IMHO, it'll be because of fundamental changes at the grassroots -- more/better cycling paths in cities and suburban areas, more local youth cycling teams, more local races, etc. Heck, getting EA Sports to put out a flashy video game of the Tour might be the best bet at capturing a new generation of cyclists.
I guess my point is, LA's lobbying efforts with politicians to sponsor local races, improve laws protecting cyclists, etc. will do more to help the sport in the long-term than whether Versus devotes 1 or 2 hours to a highlight reel of the day's race, or shows the full race from start to finish.
YMMV, of course.
