jaylew said:
Is the UK's cycling culture strong enough to support a top-flight team that doesn't have any real success in the Tour? Do Sky need to woo the TdF only fans or the non-cycling fans in order to make the project viable long-term? If they stick with their stated goal of winning the Tour and can't even put a guy in the top 10 in the next couple of years, do they change up and go after Cav or do they scrap the part about a British tour winner and try to sign the best GC candidate they can find, regardless of nationality? Would they be patient enough to wait 4-7 years for a homegrown GC rider to develop? After all, there are very few teams able to truly ride for GC at the Tour. Columbia has sacrificed that but have been the most successful team in the peloton over the last few years.
What are your thoughts? You obviously have more knowledge than I do regarding the situation.
its actually a tricky one for sky. They need to woo one market and inform another. I dont have Sky's exact figures regarding traffic, but they are seeing 20x the site traffic during the tour as opposed to the rest of the season. Probably 80% of the "sky fans" only follow the tour de france, and so for them, success in the tour is the only measure they have of how good the team is. There were messages being posted in the middle of the classics asking when sky were racing and how much people were looking forward to the tour. There are probably another 15% who are aware of other races and dont follow them religiously, and about 5% who are avid all year round fans.
To keep those Thousands of fans they need to perform well in the tour, but the hardcore cycling fans who will be around for years, go to races etc want success in other races. Its a tricky balance.
My traffic on the other hand is interesting, my traffic over march-may during the classics was immense, higher at times than the official sky site traffic, because of the feeds links, blogs, and videos etc. July has been worthless in comparison, mainly because of the mass media coverage of the tour. The blogs pages and photo albums have taken hits but the rest has been pretty quiet. So from that point of view i cant judge what fans are into.
Anyway,. at the moment, based on a fairly uninformed british public, success in the tour for sky i think is pretty critical to their long term plans as a team. The trouble is, as ever the british public have completely unrealistic demands. The critisism ive seen for Brad not being in yellow, or Edvald not being in green is ridiculous. Its british mentality unfortunatley. And for a lot of those fans they see it as a simple case of "cavendish wins lots so just sign him"..
But signing cav isnt creating success, its just buying a few wins each year.
Anyway, ive rambled, but yes, all a majority british cycling fans know about is the tour. Pretty much like a majority of american fans i guess.