The Cobra said:
Really, I'm not so sure. TDF in London was a special occasion as was the Olympics. Difficult to say if the massive crowds would come out year after year for a race they care little about. I think you'd get a decent crowd, definitely more than you'd get in China but much reduced compared to the weekend. Think Joe might be right on this one unfortunately, too much of a financial risk. Need someone who loves cycling and has money to burn to get this started.
I wont go into the details of it, but the Londoners go out to soak in the atmosphere even if the outcome does not matter all that much to them, they see it as a day out for them or their family, which is very accessible.
It is kind of like the London Marathon where no one cares about the result yet they go due to the atmosphere, of course another factor are all the other runners participating but a cycle before the stage can go some way to replicating that.
Especially after the euphoria coming off the Tour, the profile of cycling has gone Sky high and many people would consider it a treat to watch the event as if it was a football event just free, due to the respect which is now being given by the media.
Just look at the Nocturne or the TOB where the streets of London are lined with people though the profile of the race is immensely low. I can tell you that a lot of those spectators are not people who know much about cycling but people who see this as an opportunity to soak in the atmosphere and see the sights, this is why it would be difficult not to finish in Central London as that is what draws people as much as the cycling itself.
It will be very similar to the Olympics not in the euphoria but in terms of the fact that people will go there not because they care about the sport, even though many more people are in fact being exposed and are being attracted to the sport, but because they want to experience that atmosphere. Cycling in England has been provided with a huge boost through Wiggins' Tour win which has created a level of profile which means that many people now see it as a symbol of prestige even if they may not very well understand it themselves and in as much as I will go to the Volleyball, Hockey and Gymnastics even though I do not care about the sport or intend to ever follow it again, many people will attend the race due to how it is depicted to them.
And of course it is free which is a big bonus, I know many people who would immediately change their attitudes to such a race and attending because it is free, as they do not understand cycling and they are used to football, cricket, rugby etc where it is all paid and so for it to be free presents an ideal outing disregarding the levels of interest.